Introducing YesPath for ABM

Jason garoutte | August 5, 2016

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Today, at the MarTech conference in San Francisco, we launch our new platform, YesPath for ABM. Over the last few months, marketers have been using YesPath for ABM as part of our beta program.

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Spotlight

ReachMail Media Services

We are a small media brokerage that is easy to work with. What is a media brokerage? We provide one stop shopping for lists, leads & data while remaining 100% independent and therefore vendor neutral. We can connect you with over 100 publishers, websites, trade associations and social media groups. Our only motivation is to optimize your demand generation program by matching you to the audience & program that best fits your requirements. Our clients have committed to an inbound, content marketing strategy. We’re not here to suggest a new course but rather to enhance by making tactical improvements.

OTHER ARTICLES

How to Use Intent Data to Improve Your Customer’s Experience

Article | March 26, 2020

Data, data everywhere. We’re swimming in it, and at times it can feel like we’re drowning. What’s the solution? We’ve got to learn to swim really well in different kinds of water. While most B2B marketers use data to get insights about buyer behavior, often we miss the opportunity to use some of the same types of data to learn about customers after they buy. When it comes to ABM, the most commonly used types of data are firmographic, technographic, engagement and intent data. They’re all important, but of the four, intent data is arguably the most underused when it comes to elevating the customer experience. Consider this an advanced swimming lesson for how to use intent data to enhance the post-sale experience.

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Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | February 13, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

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ABM: Looking beyond the buzzword!

Article | May 20, 2021

Account Based Marketing (ABM) is not a new concept in B2B marketing. However, as an important integrated B2B marketing and sales approach, we don’t think it is widely understood or used as it should be in B2B media/events businesses and professional membership organisations. Regardless of the size of your organisation, product types, or the sectors you serve, every senior business leader and marketer should be embracing ABM and integrating it as part of their overall marketing strategy. If you’re keen to learn more about ABM – what it is, why it is important and how you put it into practice, read on!

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How To Get Started With An ABM Pilot?

Article | March 12, 2020

Did your organization recently take the ABM readiness test and discovered that it is an excellent match for Account-based marketing (ABM)? In spite of all the impressive evidence, are you still on the fence about it? Is your organization uncertain about the effectiveness of ABM? All these questions and doubts are valid concerns. There’s no denying the fact that account-based marketing can open the floodgates to sustainable revenue when done correctly. ABM initiatives exceed other marketing investments, according to 87% of ABM marketers. But being plagued by uncertainty about the resources it will take, how much ROI it will generate and what kind of problems it can solve can act as a hurdle.

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Spotlight

ReachMail Media Services

We are a small media brokerage that is easy to work with. What is a media brokerage? We provide one stop shopping for lists, leads & data while remaining 100% independent and therefore vendor neutral. We can connect you with over 100 publishers, websites, trade associations and social media groups. Our only motivation is to optimize your demand generation program by matching you to the audience & program that best fits your requirements. Our clients have committed to an inbound, content marketing strategy. We’re not here to suggest a new course but rather to enhance by making tactical improvements.

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