Is account-based marketing the future of B2B sales?

| June 12, 2019

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Account-based marketing is becoming an increasingly hotter talking point during the last decade. With all the big fuss about its efficiency, the highly-targeted approach is now used in sales and marketing, gaining more and more popularity and winning more advocates to spread the word. However, is it the same when applied to consumers and business partners? Spoiler alert: it is not. In this article, we decided to explain what does account-based marketing mean, especially in the B2B perspective, and how it can impact business-to-business sales.

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FLUME Marketing

We are the outsourced marketing agency you can trust to connect you with your market, deliver results, and grow your business. We provide customised marketing support and services to technology firms and start-ups throughout Europe, the Middle East, and Africa.

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