Is account-based marketing the future of B2B sales?

| June 12, 2019

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Account-based marketing is becoming an increasingly hotter talking point during the last decade. With all the big fuss about its efficiency, the highly-targeted approach is now used in sales and marketing, gaining more and more popularity and winning more advocates to spread the word. However, is it the same when applied to consumers and business partners? Spoiler alert: it is not. In this article, we decided to explain what does account-based marketing mean, especially in the B2B perspective, and how it can impact business-to-business sales.

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the7stars

the7stars is the UK's largest independent media agency and Campaign Magazine's Agency of the Year 2017. We started life in 2005. Our reasons then were our reasons now. Fundamentally, we think that media is too important to be commoditised by big buying networks. We believe that advertisers deserve better accountability and complete transparency from their media partner, and we know that industry best work comes from industry best people, regardless of media budget. So we set a business goal to create a better place for people to work with a truly unique and progressive culture. An agency with a big difference – one that values long term relationships with both its clients and its people.

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Spotlight

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the7stars is the UK's largest independent media agency and Campaign Magazine's Agency of the Year 2017. We started life in 2005. Our reasons then were our reasons now. Fundamentally, we think that media is too important to be commoditised by big buying networks. We believe that advertisers deserve better accountability and complete transparency from their media partner, and we know that industry best work comes from industry best people, regardless of media budget. So we set a business goal to create a better place for people to work with a truly unique and progressive culture. An agency with a big difference – one that values long term relationships with both its clients and its people.

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