Landing Pages for Lead Generation: 8 Conversion-Driving Tips

| February 17, 2017

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Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s like having a talented soccer team that can execute everything aside from scoring the goal; there’s no shot in generating leads if you can’t get them in the net.

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SiteOlytics Inc.

SiteOlytics provides behavioral targeting platforms, digital marketing strategies and predictive analytics for eCommerce clients worldwide. SiteOlytics's analytic tools and services are designed to monitor, track, improve and optimize social metrics, search engine ranks and keyword performance with automated tracking, marketing and reporting mechanisms. The behavioral targeting and predictive analytics technologies aim to double conversion rates, customer retention and profits for eCommerce sites...

OTHER ARTICLES

How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | February 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

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3 Crowd-Pleasing Recipes for Customer Retention with ABM

Article | February 20, 2020

When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients in the recipe for business success. In fact, just a 5% increase in customer retention can increase profits between 25% and 125%. In recent years, account-based marketing (ABM) has emerged as an effective way to engage and retain customers from high-value accounts. A good ABM strategy is like a recipe it requires a set of great ingredients and well-timed actions to really work. That’s why our partners at Terminus whipped up a set of ABM recipes to help you delight your accounts. A number of these recipes call for marketing automation as a key ingredient to manage email campaigns, automate lead follow up, and more.

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Top 5 Things To Know About Account Based Marketing 2020

Article | February 13, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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How Lead Nurturing Works In Account-Based Marketing?

Article | March 12, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

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Spotlight

SiteOlytics Inc.

SiteOlytics provides behavioral targeting platforms, digital marketing strategies and predictive analytics for eCommerce clients worldwide. SiteOlytics's analytic tools and services are designed to monitor, track, improve and optimize social metrics, search engine ranks and keyword performance with automated tracking, marketing and reporting mechanisms. The behavioral targeting and predictive analytics technologies aim to double conversion rates, customer retention and profits for eCommerce sites...

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