Lead- and Account-Based Marketing

| November 22, 2019

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In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department. You will also see how SAP Marketing Cloud allows you to apply a more targeted approach for particular accounts to drive business growth.

Spotlight

Influence Social Media Marketing

Don’t have a credible social media presence? We can establish and enhance your social media presence to showcase credibility, increase awareness, generate leads, acquire customers and build reputation. Influence can build your presence on the core social media platforms such as linkedIn, facebook and twitter, and manage your communications by. We provide a fully managed service for your social media marketing. We make it easy, meaning your involvement can be as minimal as you need. We are trusted by small to medium sized b2b companies to take care of their social media presence on their behalf.

OTHER ARTICLES
BUYER INTENT DATA

Get In Front of the Competition: Use Intent Data to Find the Accounts that Drive Your Busines

Article | August 8, 2021

B2B markets are more competitive than ever. They’re crowded, commoditized, noisy, and everybody is trying to knock on the same doors. So how do you break through the cacophony? The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. You can create orchestrated plays as soon as they are in-market when they are searching. So you can deliver fresh ideas based on knowledge and understanding of an account’s industry and unique business issues before everyone else.

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Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | August 8, 2021

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

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Optimizing ABM with Influencer Marketing

Article | August 8, 2021

Marketers who practice ABM are seeing impressive results. A recent report from ITSMA and the ABM Leadership Alliance found that 73% of marketers plan to increase ABM budgets in the coming year, and 71% saw greater ROI compared to traditional marketing. Yet as much success as marketers are seeing with ABM, most are missing a crucial part of the strategy: Building trust through external influence. In his B2BMX presentation, Lee Odden observed that ABM marketers tend to focus on internal influence which members of the buying committee have a say in the purchase decision.

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Adding influencer marketing to ABM strategy can help build trust through external influences

Article | August 8, 2021

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

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Spotlight

Influence Social Media Marketing

Don’t have a credible social media presence? We can establish and enhance your social media presence to showcase credibility, increase awareness, generate leads, acquire customers and build reputation. Influence can build your presence on the core social media platforms such as linkedIn, facebook and twitter, and manage your communications by. We provide a fully managed service for your social media marketing. We make it easy, meaning your involvement can be as minimal as you need. We are trusted by small to medium sized b2b companies to take care of their social media presence on their behalf.

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