LEADBRIDGE RECOGNIZED AS A LEADING VENDOR IN ACCOUNT-BASED MARKETING LANDSCAPE

| September 30, 2016

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LeadBridge® and other industry leaders, such as InsideView, D&B, ZoomInfo, DiscoverOrg and BAO, were recently mentioned as some of the hot vendors in Account-Based Marketing (ABM) – helping enterprise sales & marketing teams understand what is relevant and resonant at their top target accounts (sales triggers, priorities, etc.) Account-based marketing (ABM) was one of the biggest topics at the recent MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.

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On Demand Advisors

We are the Revenue Acceleration Experts for Business-to-Business (B2B) Companies. Our singular focus is to partner with Chief Executives including the CEO, CMO and CSO, Business Owners and Entrepreneurs to help you achieve explosive revenue growth and win your target markets. We help you create your revenue growth strategy, provide vital execution services and implement revenue driven solutions.

OTHER ARTICLES

A 5 Step Journey to Launching an ABM Program

Article | February 27, 2020

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Is Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 25, 2020

We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come. How do we define RevOps?

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Article | February 21, 2020

Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. And don’t forget about your Customer Success team! So repeat after me: Selecting target accounts is a cross-functional project. Now, I know what you’re thinking “Sounds great, but building the model is hard and everything I read on the internet is just high level. And I need to know how to actually do it!”

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Account Selection: How To Win Before You Start

Article | February 11, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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Spotlight

On Demand Advisors

We are the Revenue Acceleration Experts for Business-to-Business (B2B) Companies. Our singular focus is to partner with Chief Executives including the CEO, CMO and CSO, Business Owners and Entrepreneurs to help you achieve explosive revenue growth and win your target markets. We help you create your revenue growth strategy, provide vital execution services and implement revenue driven solutions.

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