LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

| February 18, 2020

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LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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Incoho Inc.

Incoho is a leading provider of commercial collections, business to-business demand generation & research work. It is committed to delivering exceptional value to its clients by using the full potential of its resources - this is the Incoho Advantage. The Incoho Advantage is rooted in its commitment to superior customer service. With best-in-class technology & a highly trained team of outsourcing professionals, Incoho partners with clients to deliver customized services that integrate with and support their unique business processes.

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WHAT DOES ACCOUNT-BASED MARKETING LOOK LIKE IN HUBSPOT?

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Account-based marketing (ABM) is marketing and sales working together to close large, complex deals at a specific number of target accounts. The accounts focused on by ABM strategies are chosen deliberately based on the monetary and strategic value they can provide to your organization along with the difficulty closing them poses. The process of selecting those target companies adds a new stage to the start of the inbound marketing process. Before you start to attract, engage and delight ABM target accounts, you must first identify them.

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Three Tips for Marketo Account-Based Marketing

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Account-based marketing has been a growing trend for today’s B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. When getting started, there are three core areas you should focus on setting up: target named accounts, engagement campaigns, and results measurement.

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What is Account Based Marketing and how does it help to generate B2B leads?

Article | February 26, 2020

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How Marketers are Resetting their Priorities and Skills to Win Big in 2020

Article | February 26, 2020

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020. After 2019, we quickly learned that things can feel overwhelming endless channels, tactics, and tips flood our brains each day. With articles like, “The 51 Most Effective Marketing Channels For the Year,” it’s no wonder heads start spinning around all the ways you can get in front of prospects and customers. Before we ran just another inventory on all of the channels and tactics, we wanted to check in with marketers to see where their priorities lie and what skills their teams need to succeed. Before you jump to action, it’s key to reevaluate what you want to achieve and take a look at the marketers behind the scenes.

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Spotlight

Incoho Inc.

Incoho is a leading provider of commercial collections, business to-business demand generation & research work. It is committed to delivering exceptional value to its clients by using the full potential of its resources - this is the Incoho Advantage. The Incoho Advantage is rooted in its commitment to superior customer service. With best-in-class technology & a highly trained team of outsourcing professionals, Incoho partners with clients to deliver customized services that integrate with and support their unique business processes.

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