LinkedIn Study: 75% of B2B Marketers Believe Video Is King

| May 11, 2018

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For B2B marketers, the process of creating and refining a message that can be used to efficiently communicate with clients is a never-ending, but rewarding one. In marketing, the message is key, and making sure that potential and existing clients trust in it is the most vital goal of any marketing project. While this process faces many challenges, the question of which medium to use is perhaps one of the most pressing among them. In digital marketing, the options are numerous. With so many mediums available email, social media, video, etc. it can be difficult to decide where to focus your efforts. While it’s important to use all forms of digital media while undertaking a B2B marketing campaign, it makes the job a whole lot easier if you know which platforms will be more effective from the outset.

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BlueBird Strategies Inc

BlueBird Strategies is an advanced lead generation firm that uses marketing automation, lead scoring and other lead generation methodologies to help customers create effective programs for building and managing lead generation. The Marketing Automation Institute is the premier certification body and collaborative community for B2B and B2C marketing automation professionals. Through courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also helps their organizations realize a higher return on technology and program investments.

OTHER ARTICLES

How ABM Can Help IT Companies Close More Deals Faster

Article | March 5, 2020

As with every other business, IT sales and ABM go hand in hand, and they have been for years already. The challenge always lies in figuring out how to continuously maximize your ABM approaches and strategies to increase your IT sales. In this post, we are going to delve into the three types of account-based marketing and how it can help boost your IT sales, but before we go more in-depth, let’s take a closer look at what exactly ABM and IT sales are and what they do.

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How To Determine If Account-Based Marketing Is Right For You

Article | March 15, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

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How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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Adding influencer marketing to ABM strategy can help build trust through external influences

Article | February 27, 2020

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

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Spotlight

BlueBird Strategies Inc

BlueBird Strategies is an advanced lead generation firm that uses marketing automation, lead scoring and other lead generation methodologies to help customers create effective programs for building and managing lead generation. The Marketing Automation Institute is the premier certification body and collaborative community for B2B and B2C marketing automation professionals. Through courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also helps their organizations realize a higher return on technology and program investments.

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