CORE ABM
Folloze | February 07, 2023
Folloze has been recognized as a leader in the TrustRadius 2023 Winter Best of Awards, ranking #1 for "Best Value for Price" and "Best Relationship" and #2 for "Best Feature Set" in the Account-Based Marketing (ABM) category. These awards show how much Folloze cares about its customers and how innovative it is in the ABM space.
The awards were based on customer feedback, with Folloze receiving an 8.4/10 for customer support and high ratings for its feature set and value for the price. This award shows that Folloze is committed to providing great customer service and a useful product with lots of features.
Etai Beck, co-founder and CEO of Folloze, said, “This award recognition is a testament to the relationships we have with our customers and the value we strive to bring every day.” He added, “Our platform is purpose-built with our customers at every step of their journey to become buyer-centric, and to drive results." He further said, "We're glad they're realizing the benefits of our platform and are willing to share their approval.”
(Source - Businesswire)
The Folloze B2B Buyer Experience Platform (BX 3.0) was released last fall. It lets B2B organizations give marketers a simple, no-code environment in which to create powerful, brand-compliant experiences. It has been well-received by customers for its ease of use, powerful features, value for price, and exceptional customer support.
About Folloze
Folloze is a B2B Buyer Experience Platform that helps businesses increase customer engagement and drive revenue growth. It provides a no-code solution for marketers to build personalized content destinations for the entire B2B buyer journey. Top brands such as Google Cloud, ServiceNow, Cisco, and Autodesk trust Folloze for their marketing and sales needs. Folloze's mission is to help B2B companies engage and convert buyers at every stage of the buying process with personalized, buyer-centric experiences. With the Folloze platform, companies can take their marketing and sales to the next level with account-based marketing and demand-gen campaigns. Request a demo to see how Folloze can help turn engagement into revenue.
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ACCOUNT BASED ANALYTICS, TARGETED ACCOUNT STRATEGY
Influ2 | January 10, 2023
Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act.
The webinar, led by the CEO of Influ2 and featuring a principal analyst from Forrester, will discuss how businesses can structure their approach to B2B marketing, sales, and customer success to drive revenue, how marketing can support sales, and what metrics are important for a customer-focused organization. The webinar aims to help organizations become more agile in their approach to B2B marketing, sales, and customer success, enabling them to create better customer experiences that drive greater ROI.
“Marketing and sales alignment is impossible if these teams focus on different stages of the funnel,” said Dmitri Lisitski, CEO and co-founder of Influ2. “True marketing and sales alignment arises when they talk to the same audience in the unified funnel where there is no hand-off between marketing and sales and MQL/MQAs are secondary, if not obsolete.”
(Source: Globenewswire)
The webinar will also focus on the importance of understanding buyer personas and reaching each individual with personalized content. The event will also detail the importance of marketing and sales alignment, the buyer group experience, and how to achieve pipeline momentum. The webinar will serve as a valuable resource for businesses looking to adapt to the changing buying habits of their customers, especially in the midst of an economic downturn.
About Influ2
Influ2 is a Person-Based Advertising platform for B2B companies. It was developed specifically for B2B marketers who want to expand the reach of their businesses and increase their revenue. It serves advertisements to specific decision-makers through display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. These insights can be driven by the fact that it serves advertisements. In environments where people's attention is limited, Influ2 helps you get in front of people who want to engage with you and drives engagement with them.
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CORE ABM
6Sense, TrustRadius | February 03, 2023
6sense, the premier platform for B2B enterprises creating predictable revenue, recently announced that TrustRadius has recognized the company with three awards in the account-based marketing category, including Best Value for the Price,Best Feature Set,and Best Relationship. The awards recognize 6sense products that exhibit a dedication to transparency, development, and user insights.
Sanjay Kini, 6sense Chief Customer Officer, said, “Earning these awards from TrustRadius is an excellent way to kick-off 2023.” He added, “We’re happy for the opportunity to continue providing customers with the best options to help them reach their revenue goals through high-quality intent data, account prospecting, activity tracking, and personalized outreach.”
(Source – Businesswire)
TrustRadius is the review site for technology items that assists purchasers in making more informed product purchases based on impartial and insightful consumer evaluations. To reach the list, products must have attained a trScore of at least 7.5 and received at least 40 customer reviews in the previous year.
About 6sense
6sense aims to revolutionize how businesses generate, manage, and convert pipeline to revenue. 6sense Revenue AITM analyzes anonymous purchasing signals, targets the appropriate accounts at the optimal moment, and advises the channels and content that will increase revenue performance. Itenables sales, marketing, and customer success teams to drastically enhance pipeline quality, increase conversion rates,accelerate sales velocity, and grow revenue predictably by removing uncertainty, friction, and wasted sales effort. Gartner,Forbes Cloud 100, and Forrester have acknowledged 6sense's market-defining technology, while Glassdoor, Inc. Magazine, and Comparably have praised the company's great culture.
About TrustRadius
TrustRadius is the most reliable research and review platform for business leaders looking to find and select the best software for their needs. It provides verified, peer-reviewed recommendations and research to decision-makers across sectors. In addition, vendors engage and convert high-intent buyers by telling their unique stories through rich feedback. On its website, over 12 million visitors per year create and interact with high-quality review content and data. TrustRadius was founded by successful entrepreneurs in Austin, Texas, and is backed by LiveOak Venture Partners, Mayfield Fund, and Next Coast Ventures.
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