Madison Logic: Intent Driven Account Based Marketing

| May 6, 2016

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Activate ABM is the only account-based marketing full funnel solution driven by intent data, targeting prospects when they are exhibiting the most propensity to buy.

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DIR Incorporated

You and your organization should have access to an exceptional marketing firm. A trusted agency and partner that believes its future is tied to yours. We’re about adding meaningful and measurable value to your organization through strategic and creative professional services. DIR Incorporated is a full-service revenue improvement marketing company focused on one thing: getting you higher numbers of qualified leads. We utilize inbound marketing techniques including website optimization, social media marketing, email marketing, content marketing and other interactive marketing tactics to help your business get found online, convert more leads and close deals at a higher rate of success.

OTHER ARTICLES

How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | April 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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HOW UGC IS CHANGING THE GAME FOR YOUR BUSINESS’? MARKETING (EXAMPLES OF BRANDS WHO GET IT)

Article | March 1, 2021

You’re overcomplicating it. You don’t need the studio lighting, you don’t need a $2000+ camera, you don’t need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I’m sure you’ve noticed the rise of user-generated content (UGC). UGC is photos and videos created for your brand by customers, viewers, or followers. There’s so much beauty in this and throughout 2020, with everyone stuck inside their house, lots of companies had no choice but to make do with what they could. Sometimes this meant FaceTime photoshoots or videos that customers shot on regular iPhones. I am a huge fan of user-generated content and most consumers are, too. Let’s unpack the beauty of why this is such a beautiful and effective form of content on both the customer side as well as the business’ side.

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5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 7, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

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The MarTech Stack You Need To Execute ABM In 2020

Article | February 13, 2020

Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more business within targeted key accounts. However, companies have to invest in a wide range of software tools to execute ABM at scale. Selecting the right kind of technology needed to implement and measure personalized ABM is an expensive proposition. It requires marketers to conduct a comprehensive evaluation of different business challenges and goals while building the MarTech stack.

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Spotlight

DIR Incorporated

You and your organization should have access to an exceptional marketing firm. A trusted agency and partner that believes its future is tied to yours. We’re about adding meaningful and measurable value to your organization through strategic and creative professional services. DIR Incorporated is a full-service revenue improvement marketing company focused on one thing: getting you higher numbers of qualified leads. We utilize inbound marketing techniques including website optimization, social media marketing, email marketing, content marketing and other interactive marketing tactics to help your business get found online, convert more leads and close deals at a higher rate of success.

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