Make Marketing Matter

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Marketing has been undergoing a transformation. Success in marketing today has moved beyond aligning sales and marketing, or aligning various marketing groups. Today marketing is at the epicenter of the organization. Gone are the days in which innovative products and great people were sufficient for success; now you must transform your entire organization into a Demand Factory in which marketing is at the core. Simply aligning sales and marketing organizations is too narrow a vision—you must bring together people, products, sales and marketing for results. In fact, the Demand Factory extends beyond demand generation to include your installed customer base, with activities that inspire and nurture customer loyalty. In this paper we’ll take a look at the Demand Factory and the elements it takes to build and maintain one that won’t succumb to market instability or competitive pressures.

Spotlight

MKX Digital Demand Generation

En MKX ayudamos a las empresas a vender más con estrategias de Marketing Digital. Metodologías avaladas con resultados y la tecnología más avanzada, nos permiten generar mayor demanda online para tu empresa.

OTHER ARTICLES

Adjusting ABM Strategies During COVID-19

Article | April 16, 2020

Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers’ shoes, what do I think they think or feel about this particular pain point?” “Do I understand the challenges they are facing?” “How can I help them overcome this issue and provide long-term value?” Over the last few years, many B2B marketers have leveraged account-based marketing (ABM) to address these questions with specific use cases and examples tailored to their target accounts, in order to boost engagement and drive high-value conversions.

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ACCOUNT-BASED ADVERTISING

HOW UGC IS CHANGING THE GAME FOR YOUR BUSINESS’? MARKETING (EXAMPLES OF BRANDS WHO GET IT)

Article | April 16, 2020

You’re overcomplicating it. You don’t need the studio lighting, you don’t need a $2000+ camera, you don’t need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I’m sure you’ve noticed the rise of user-generated content (UGC). UGC is photos and videos created for your brand by customers, viewers, or followers. There’s so much beauty in this and throughout 2020, with everyone stuck inside their house, lots of companies had no choice but to make do with what they could. Sometimes this meant FaceTime photoshoots or videos that customers shot on regular iPhones. I am a huge fan of user-generated content and most consumers are, too. Let’s unpack the beauty of why this is such a beautiful and effective form of content on both the customer side as well as the business’ side.

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3 Reasons Why ABM is a Smart Strategy for Demand Generation Managers

Article | April 16, 2020

Building brand awareness is often easier said than done. This is especially true in B2B marketing, where purchases are high-consideration and customer relationships are long-term. A mix of different strategies and tactics is needed to connect with audiences, increase traffic and pipeline, and create conversation at scale. One of these strategies is account-based marketing (ABM), which can help demand generation managers lead their teams to build profitable relationships with high-value accounts.

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3 innovative tools for securing ABM success

Article | April 16, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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Spotlight

MKX Digital Demand Generation

En MKX ayudamos a las empresas a vender más con estrategias de Marketing Digital. Metodologías avaladas con resultados y la tecnología más avanzada, nos permiten generar mayor demanda online para tu empresa.

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