Make Marketing Matter

| May 9, 2016

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Marketing has been undergoing a transformation. Success in marketing today has moved beyond aligning sales and marketing, or aligning various marketing groups. Today marketing is at the epicenter of the organization. Gone are the days in which innovative products and great people were sufficient for success; now you must transform your entire organization into a Demand Factory in which marketing is at the core. Simply aligning sales and marketing organizations is too narrow a vision—you must bring together people, products, sales and marketing for results. In fact, the Demand Factory extends beyond demand generation to include your installed customer base, with activities that inspire and nurture customer loyalty. In this paper we’ll take a look at the Demand Factory and the elements it takes to build and maintain one that won’t succumb to market instability or competitive pressures.

Spotlight

Creative Pod UK

Creative Pod are a unique, full service agency based in Manor Royal, Crawley – established in 2006. Our multi-award winning team deliver strategic and creative campaigns which amplify your brand. Covering all aspects of design and marketing, we take the time to get to know your business objectives and goals. We add exceptional value through clearly defined understanding, strategy, execution and analysis; building all campaigns under one roof. By choosing to work with us, you can benefit from a team of experienced account handlers, marketers and designers who manage your campaigns from start to finish.

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Spotlight

Creative Pod UK

Creative Pod are a unique, full service agency based in Manor Royal, Crawley – established in 2006. Our multi-award winning team deliver strategic and creative campaigns which amplify your brand. Covering all aspects of design and marketing, we take the time to get to know your business objectives and goals. We add exceptional value through clearly defined understanding, strategy, execution and analysis; building all campaigns under one roof. By choosing to work with us, you can benefit from a team of experienced account handlers, marketers and designers who manage your campaigns from start to finish.

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