Marketing is about Selling Stuf

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Demand Generation, or some variant of this term is a hot topic in marketing. With the fracturing of media, the escalating cost of sales calls, and the shrinking availability of prospect time, smart companies are looking for a way to advance their prospects through marketing initiatives...

Spotlight

TwentyCi

We are TwentyCi, the leading consumer trigger intelligence and engagement business. We develop consumer engagement strategies with a simple focus: marketing in the moment of purchase intent. We call this life event contextual marketing. Through identifying the events in our lives that act as motivational and behavioural triggers to purchase, we work with brands and agencies to develop contextually targeted marketing programmes delivered to engage your target customers in the moments that matter.

OTHER ARTICLES

3 Crowd-Pleasing Recipes for Customer Retention with ABM

Article | February 20, 2020

When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients in the recipe for business success. In fact, just a 5% increase in customer retention can increase profits between 25% and 125%. In recent years, account-based marketing (ABM) has emerged as an effective way to engage and retain customers from high-value accounts. A good ABM strategy is like a recipe it requires a set of great ingredients and well-timed actions to really work. That’s why our partners at Terminus whipped up a set of ABM recipes to help you delight your accounts. A number of these recipes call for marketing automation as a key ingredient to manage email campaigns, automate lead follow up, and more.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

Article | February 20, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough.

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How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 20, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

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ABM ACCOUNTS

How to Improve ABM Programs with Interactive Content

Article | February 20, 2020

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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Spotlight

TwentyCi

We are TwentyCi, the leading consumer trigger intelligence and engagement business. We develop consumer engagement strategies with a simple focus: marketing in the moment of purchase intent. We call this life event contextual marketing. Through identifying the events in our lives that act as motivational and behavioural triggers to purchase, we work with brands and agencies to develop contextually targeted marketing programmes delivered to engage your target customers in the moments that matter.

Events