Marketing Segmentation Challenges and Opportunities

DOUGLAS KARR | May 13, 2016

article image
Segmentation is the process of subdividing your customer-base or prospective market into defined groups that have common demographics, needs, interests, priorities, and/or regional characteristics. Segmentation enables marketers to implement personalized strategies that are highly relevant and targeted to each group – increasing overall campaign effectiveness.

Spotlight

TRC Market Research

Market Research Should Help You Innovate. It isn't easy figuring out where you belong in today's market. Your audience expects more and they want it yesterday. Your profit margins continue to tighten. And your competition is one new idea away from changing the entire game. The goal, of course, is to innovate to ensure that you stay ahead. But where do you start? Do you follow hunches? Or listen to the consumer? Do you chase down every idea or focus on the most promising ones? And how do you determine which innovative ideas are profitable enough to market successfully...

OTHER ARTICLES

GENERATING LEAD THROUGH ACCOUNT BASED MARKETING

Article | February 12, 2020

Account based marketing (ABM) focus on generating high-volume of leads through different lead generation program. In ABM you focus on generating the right leads and then after that reach out to them on deeper and more attractive ways. Here are Account Based marketing best practices to generate more lead and grow your business progressively.

Read More

How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 28, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

Read More

The Ultimate Guide to Determining the ROI of Your ABM Campaign

Article | April 6, 2020

There’s a reason that 73% of marketers plan to increase their ABM budgets this year. It’s well known that Account Based Marketing is one of the industry-leading strategies for B2B marketing ventures targeting mid and enterprise-level businesses. It’s important to understand where the data that supports ABM as a strategy is coming from however, and how to implement ABM for your company in a way that gets you the same results as the industry leaders. Here’s our guide for how to assess whether your ABM campaign is giving you the maximum return on investment possible.

Read More

The MarTech Stack You Need To Execute ABM In 2020

Article | February 13, 2020

Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more business within targeted key accounts. However, companies have to invest in a wide range of software tools to execute ABM at scale. Selecting the right kind of technology needed to implement and measure personalized ABM is an expensive proposition. It requires marketers to conduct a comprehensive evaluation of different business challenges and goals while building the MarTech stack.

Read More

Spotlight

TRC Market Research

Market Research Should Help You Innovate. It isn't easy figuring out where you belong in today's market. Your audience expects more and they want it yesterday. Your profit margins continue to tighten. And your competition is one new idea away from changing the entire game. The goal, of course, is to innovate to ensure that you stay ahead. But where do you start? Do you follow hunches? Or listen to the consumer? Do you chase down every idea or focus on the most promising ones? And how do you determine which innovative ideas are profitable enough to market successfully...

Events