Marketing techniques for eCommerce (VI). Content Marketing

|

article image
We continue the series of posts on Marketing Techniques for eCommerce with the use of Content Marketing. Those of us who work in Digital often talk about the voice of the consumer, content marketing, and content curators. But the reality is obvious: content is prince and user is king. Do we write for the user? In an online store it is quite something to say that product descriptions in addition to mere SEO can help you sell or not. This post is not meant to rediscover the wheel, but rather about how to correctly apply Content Marketing in your eCommerce store, and how to benefit from it.

Spotlight

Traffic Digital Agency

Traffic Digital Agency is a full-service digital marketing and creative agency with a forte in search marketing. We identify and build a solid digital marketing strategy around our clients goal sets and business needs. We have a dedicated team that drives results for each of our clients. We specialize in utilizing SEO/SEM, Paid Search, Website Design and Social Media Management to drive revenue to our clients'? bottom line.

OTHER ARTICLES

ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

Article | February 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. As per a recent PwC survey, “73% of consumers cite customer experience as an important factor in their purchasing decisions”. This shift in consumer behavior is what B2B companies/marketers should take note of. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing.

Read More

Account Selection: How To Win Before You Start

Article | February 10, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

Read More

Three Tips for Marketo Account-Based Marketing

Article | February 10, 2020

Account-based marketing has been a growing trend for today’s B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. When getting started, there are three core areas you should focus on setting up: target named accounts, engagement campaigns, and results measurement.

Read More

How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | February 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

Read More

Spotlight

Traffic Digital Agency

Traffic Digital Agency is a full-service digital marketing and creative agency with a forte in search marketing. We identify and build a solid digital marketing strategy around our clients goal sets and business needs. We have a dedicated team that drives results for each of our clients. We specialize in utilizing SEO/SEM, Paid Search, Website Design and Social Media Management to drive revenue to our clients'? bottom line.

Events