Marketing Technology: The 3 Solutions You Can’t Live Without

| October 21, 2016

article image
Put very simply, Account Based Marketing (ABM) is a more focused approach to who you target. Rather than throwing your message out to the universe and seeing who responds, with ABM you go after a defined list of accounts. WHAT IT IS: An ABM tool helps you execute this type of targeted strategy by personalizing messages and ads for people at specific companies based on IP address. WHY IT MATTERS: You can benefit from introducing an ABM tool if you’re targeting large enterprise accounts as part of your marketing strategy. ABM tools are best suited for going after large enterprise accounts because they put you in a better position to grab mindshare within those organizations (given the number of people coming from a single IP address). In general, if you’re targeting specific companies, an ABM tool can help by delivering a more personalized experience. On the flip side, if you don’t have very distinct targets, implementing such a tool is not typically worthwhile.

Spotlight

Seraph Science

Seraph Science is the world’s first pure-play c-suite marketing company. Founded in 2013, we’re passionate about helping b2b marketers punch above their weight in their market place and build strong, valuable exec relationships that drive growth and market share. Our clients include big players such as Oracle, HP, Thomson Reuters and SAS Software plus many smaller, niche players who’re bringing something new to market. At the core of what we do is a proprietary methodology that’s based on hundreds of top performer interviews and has proven to be successful across hundreds of projects.

OTHER ARTICLES

PLANNING FOR ABM? OVERCOME THESE COMMON CHALLENGES

Article | March 20, 2020

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without proper planning, finding success could become a struggle. The only way to reduce the potential risks associated with virtually any strategy is to develop a comprehensive game plan. Effective planning will result in increased buy-in from upper management, effective training and development, acquisition of the right ABM tools, the accurate collection of data, and ultimately a boost to your strategy success.

Read More

3 innovative tools for securing ABM success

Article | March 25, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

Read More

3 Reasons Why ABM is a Smart Strategy for Demand Generation Managers

Article | February 27, 2020

Building brand awareness is often easier said than done. This is especially true in B2B marketing, where purchases are high-consideration and customer relationships are long-term. A mix of different strategies and tactics is needed to connect with audiences, increase traffic and pipeline, and create conversation at scale. One of these strategies is account-based marketing (ABM), which can help demand generation managers lead their teams to build profitable relationships with high-value accounts.

Read More

Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI

Article | February 10, 2020

Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing or Account-Based Selling. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value customers. Adding to this, advances in modern marketing techniques have empowered marketers to embrace the ABM swiftly at a higher scale.

Read More

Spotlight

Seraph Science

Seraph Science is the world’s first pure-play c-suite marketing company. Founded in 2013, we’re passionate about helping b2b marketers punch above their weight in their market place and build strong, valuable exec relationships that drive growth and market share. Our clients include big players such as Oracle, HP, Thomson Reuters and SAS Software plus many smaller, niche players who’re bringing something new to market. At the core of what we do is a proprietary methodology that’s based on hundreds of top performer interviews and has proven to be successful across hundreds of projects.

Events