Nurturing Your Sales Qualified Leads, Part 1

| September 30, 2016

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Over the past month, we’ve been exploring some of the best ways to create and sustain an effective lead generation campaign. In our last two blogs, we detailed the top 10 lead generation strategies we use to execute successful campaigns for our clients. Now that we’ve shown you how to attract leads into your sales funnel, it’s time to turn our attention to moving those leads to the purchase decision/conversion point.  So get ready—it’s another top 10 list, this time for our top 10 lead-nurturing strategies to convert those marketing-qualified leads (MQLs) to sales-qualified leads (SQLs). This week, we’re going to break down the first five strategies. Here we go! Before you do anything else, take the time to score your leads. It’s important to know where prospects are in your sales cycle because that will influence the type of information you deliver and the cadence of contact. Implement a lead-scoring system and corresponding content designed to move leads from one stage to the next.

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Harte Hanks

Harte Hanks is a global marketing firm that specializes in helping brands win attention, build trust and earn loyalty in an ever-changing world. Experts in defining, executing and optimizing the customer journey, we create meaningful interactions that connect our clients with their customers in more powerful ways. From visionary thinking to tactical execution, we’re changing the game of customer engagement – we’re bringing the human back to marketing.

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Spotlight

Harte Hanks

Harte Hanks is a global marketing firm that specializes in helping brands win attention, build trust and earn loyalty in an ever-changing world. Experts in defining, executing and optimizing the customer journey, we create meaningful interactions that connect our clients with their customers in more powerful ways. From visionary thinking to tactical execution, we’re changing the game of customer engagement – we’re bringing the human back to marketing.

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