Online Marketing 101: Matching Tone, Style, and Content

CHANS WEBER | June 29, 2018

article image
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.

Read more

Spotlight

AcquireB2B

AcquireB2B is a business-to-business marketing agency specializing in demand generation, sales lead management and marketing automation. As a full service organization with both right brain and left brain capabilities, AcquireB2B helps clients figure out "what to do" and then "get it done" to drive more leads and sales. AcquireB2B's services include developing strategy and tactics, lead management processes, content creation and technology implementation/management. From managing small, one-time projects to running turn-key marketing automation driven lead generation programs, our expert team helps clients get more leads, more revenue, more effectively.

OTHER ARTICLES

ABM and AI: Friends or Foe?

Article | June 2, 2021

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in this dynamic digital era. The goal is not for AI to make marketing decisions but to enable marketers to make better decisions by leveraging the strength of AI in analyzing a large amount of data quickly to share action-oriented insights. AI can be a friend or foe, depending on what decisions we make while evaluating and implementing AI. Following are key questions organizations should answer before deploying an AI-based marketing strategy.

Read More

Adding influencer marketing to ABM strategy can help build trust through external influences

Article | February 27, 2020

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

Read More

How Lead Nurturing Works In Account-Based Marketing?

Article | March 12, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

Read More

ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

Article | February 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. As per a recent PwC survey, “73% of consumers cite customer experience as an important factor in their purchasing decisions”. This shift in consumer behavior is what B2B companies/marketers should take note of. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing.

Read More

Spotlight

AcquireB2B

AcquireB2B is a business-to-business marketing agency specializing in demand generation, sales lead management and marketing automation. As a full service organization with both right brain and left brain capabilities, AcquireB2B helps clients figure out "what to do" and then "get it done" to drive more leads and sales. AcquireB2B's services include developing strategy and tactics, lead management processes, content creation and technology implementation/management. From managing small, one-time projects to running turn-key marketing automation driven lead generation programs, our expert team helps clients get more leads, more revenue, more effectively.

Events