Opportunity Knocks Targeted Marketing

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Ramp Communications Inc.

We’ve worked with dozens of charities and causes over the past seven years and we understand the intricacies of authentic, persuasive, cause-based campaigns. We’ll work hand in hand with you to understand your vision. With our proven methodology, we ensure strategic alignment to build persuasive campaigns that move people’s hearts and minds.

OTHER ARTICLES

How to Use Intent Data to Improve Your Customer’s Experience

Article | March 26, 2020

Data, data everywhere. We’re swimming in it, and at times it can feel like we’re drowning. What’s the solution? We’ve got to learn to swim really well in different kinds of water. While most B2B marketers use data to get insights about buyer behavior, often we miss the opportunity to use some of the same types of data to learn about customers after they buy. When it comes to ABM, the most commonly used types of data are firmographic, technographic, engagement and intent data. They’re all important, but of the four, intent data is arguably the most underused when it comes to elevating the customer experience. Consider this an advanced swimming lesson for how to use intent data to enhance the post-sale experience.

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Optimizing ABM with Influencer Marketing

Article | March 26, 2020

Marketers who practice ABM are seeing impressive results. A recent report from ITSMA and the ABM Leadership Alliance found that 73% of marketers plan to increase ABM budgets in the coming year, and 71% saw greater ROI compared to traditional marketing. Yet as much success as marketers are seeing with ABM, most are missing a crucial part of the strategy: Building trust through external influence. In his B2BMX presentation, Lee Odden observed that ABM marketers tend to focus on internal influence which members of the buying committee have a say in the purchase decision.

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What Matters With Intent Data

Article | March 26, 2020

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey.

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The MarTech Stack You Need To Execute ABM In 2020

Article | March 26, 2020

Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more business within targeted key accounts. However, companies have to invest in a wide range of software tools to execute ABM at scale. Selecting the right kind of technology needed to implement and measure personalized ABM is an expensive proposition. It requires marketers to conduct a comprehensive evaluation of different business challenges and goals while building the MarTech stack.

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Spotlight

Ramp Communications Inc.

We’ve worked with dozens of charities and causes over the past seven years and we understand the intricacies of authentic, persuasive, cause-based campaigns. We’ll work hand in hand with you to understand your vision. With our proven methodology, we ensure strategic alignment to build persuasive campaigns that move people’s hearts and minds.

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