Platform Integrations: True Influence Perspective

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It’s been a busy two weeks for B2B marketers and those who provide them with products and services. The MGM Grand in Las Vegas has swarmed first with the Oracle Eloqua user community and now with the Marketo equivalent. Platform differences aside, the two audiences are largely similar and are driving an important trend in the industry. We’ve spoken previously about the data (40 billion Intent Signals™ and 30 million record B2B contacts) that power InsightBASE™. By making the InsightBASE platform available for use as a native application first within Eloqua and now within Marketo, True Influence™ has provided marketers yet another option: powering Fact-Based Account Marketing campaigns using either Marketo or Eloqua. Fact-Based Account Marketing is the targeting of relevant individuals at accounts that are actively researching your product category anywhere on the web. This new triggering intelligence has been added to both the Marketo and Eloqua marketing technology stacks at user conferences only two weeks apart – a rare and significant breakthrough. While the use cases for these intent/contact insights include programmatic display and telephone outreach, the primary use case for the Eloqua and Marketo audiences has been enthusiastically confirmed – the automatic triggering of mid-funnel content to accounts that have just begun researching a future purchase.

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World Pharma Today

World Pharma Today is one of the best online service providers to the Pharma Community. It is a complete Pharma business to business portal which facilitates Pharma traders, Pharma manufacturers, Pharma sellers, Pharma suppliers in improving their business relationships. We provide a common platform to improve the visibility and scope of their business internationally breaking the geographical barriers. We are a specialist website dedicated to new online marketing in pharmaceutical B2B environment. We offer customized marketing solutions to suit the specific requirements of our clients.

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Spotlight

World Pharma Today

World Pharma Today is one of the best online service providers to the Pharma Community. It is a complete Pharma business to business portal which facilitates Pharma traders, Pharma manufacturers, Pharma sellers, Pharma suppliers in improving their business relationships. We provide a common platform to improve the visibility and scope of their business internationally breaking the geographical barriers. We are a specialist website dedicated to new online marketing in pharmaceutical B2B environment. We offer customized marketing solutions to suit the specific requirements of our clients.

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