POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NOT in the room: Your sales team joining a Microsoft Teams meeting from the road. Your CFO joining a budgeting meeting from his cabin in the mountains. Your flexible workers joining small team brainstorms or regular staff. What you have in your huddle rooms can either make people more productive by making them more included … or can frustrate them with bad audio, choppy video or cameras pointed anywhere but at the speaker. If you’re moving to Teams, you want to be moving forward, now, with the best experiences. Poly’s new Studio USB video bar – now certified for Teams – can help.

Spotlight

Lightswitch Media

Lightswitch is a video production company that specializes in helping partners produce video for their clients anywhere in the United States. We partner with top publishers, ad agencies, niche marketing companies and fortune 500 companies alike to be their go-to video production resource…

OTHER ARTICLES
Buyer Intent Data

The 5 Things to Know About Account-Based Marketing

Article | August 23, 2022

If you’ve been keeping up with new terms in B2B marketing, by now you’ve likely heard of account-based marketing (ABM). The term itself has been around for years, but with recent advances in technology, this tactic is now being adopted at a much larger scale than ever before. Still, surprisingly, I find that many B2B marketers are in the dark when it comes to ABM. So here’s a quick look into the future of B2B enterprise marketing, and why I think account-based marketing will be one of the biggest revenue drivers for B2B businesses in the very near future.

Read More
Buyer Intent Data

5 Steps for Succeeding in Account-Based Marketing

Article | October 7, 2022

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

Read More
Account Based Data

How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | August 19, 2022

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

Read More

ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

Article | February 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. As per a recent PwC survey, “73% of consumers cite customer experience as an important factor in their purchasing decisions”. This shift in consumer behavior is what B2B companies/marketers should take note of. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing.

Read More

Spotlight

Lightswitch Media

Lightswitch is a video production company that specializes in helping partners produce video for their clients anywhere in the United States. We partner with top publishers, ad agencies, niche marketing companies and fortune 500 companies alike to be their go-to video production resource…

Related News

Poly Introduces the Next Generation of Savi Wireless Headsets

Poly | September 18, 2019

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT), a global communications company that powers meaningful human connection and collaboration, today announced the next generation of the company’s lineup of popular Savi wireless headsets. The enhanced Savi Office and UC Series will offer more wearing styles, plus features to help with working in noisy office environments. “People will always need the ability to focus,” said Tamara Lane, director of product marketing, personal solutions, of Poly. “Open offices facilitate collaboration which is great for group problem-solving, but we all have our moments when we need to focus independently. The challenge is staying in the zone despite the buzz around you. We’ve updated our Savi 8200 Office and UC Series headsets to better address these needs.”

Read More

See What People are Saying about the Poly Studio USB Video Bar

Poly | November 13, 2019

“The Polycom Studio is fantastic because it gives organisations access to the flexible huddle room environments they need, without asking them to deal with complicated tools and technology. The Polycom Studio is a powerful piece of equipment, but it’s not complicated or daunting. Unlike other solutions on the market today, it’s designed to simply fade into the background, providing support you can rely on, without the complexity.” Polycom Studio offers several advanced features that set it apart from competing, similarly priced products, such as active speaker tracking and background noise suppression. Polycom Studio is, in fact, dead simple to install. Audio quality was outstanding. Video quality was equally good. It brings surprisingly powerful conferencing tools to any room that has a monitor/tv and a computer. Under $1000, it’s an excellent solution for any organization needing access to video conferencing

Read More

Poly Introduces Poly Studio X Series for Microsoft Teams at Microsoft Ignite 2019

Poly | November 04, 2019

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT), a global communications company that powers meaningful human connection and collaboration, will introduce video conferencing devices with a built-in Microsoft Teams experience at Microsoft Ignite 2019. The Poly Studio X Series, purpose-built, all-in-one video bars for Microsoft teams, will offer a native Teams meeting and calling experience and are among a host of Poly solutions built for Teams that the company will demonstrate at the show. The Poly Studio X Series consists of two new video bars designed for small rooms, the Poly Studio X30 and Poly Studio X50. The Poly Studio X Series are purpose-built appliances that will run the Teams application natively. The Studio X Series supports 4K Ultra high definition (UHD), advanced noise suppression and unmatched video production rules to improve all aspects of the meeting experience. Users can choose to control the Studio X Series with the new Poly TC8 touch screen.

Read More

Poly Introduces the Next Generation of Savi Wireless Headsets

Poly | September 18, 2019

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT), a global communications company that powers meaningful human connection and collaboration, today announced the next generation of the company’s lineup of popular Savi wireless headsets. The enhanced Savi Office and UC Series will offer more wearing styles, plus features to help with working in noisy office environments. “People will always need the ability to focus,” said Tamara Lane, director of product marketing, personal solutions, of Poly. “Open offices facilitate collaboration which is great for group problem-solving, but we all have our moments when we need to focus independently. The challenge is staying in the zone despite the buzz around you. We’ve updated our Savi 8200 Office and UC Series headsets to better address these needs.”

Read More

See What People are Saying about the Poly Studio USB Video Bar

Poly | November 13, 2019

“The Polycom Studio is fantastic because it gives organisations access to the flexible huddle room environments they need, without asking them to deal with complicated tools and technology. The Polycom Studio is a powerful piece of equipment, but it’s not complicated or daunting. Unlike other solutions on the market today, it’s designed to simply fade into the background, providing support you can rely on, without the complexity.” Polycom Studio offers several advanced features that set it apart from competing, similarly priced products, such as active speaker tracking and background noise suppression. Polycom Studio is, in fact, dead simple to install. Audio quality was outstanding. Video quality was equally good. It brings surprisingly powerful conferencing tools to any room that has a monitor/tv and a computer. Under $1000, it’s an excellent solution for any organization needing access to video conferencing

Read More

Poly Introduces Poly Studio X Series for Microsoft Teams at Microsoft Ignite 2019

Poly | November 04, 2019

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT), a global communications company that powers meaningful human connection and collaboration, will introduce video conferencing devices with a built-in Microsoft Teams experience at Microsoft Ignite 2019. The Poly Studio X Series, purpose-built, all-in-one video bars for Microsoft teams, will offer a native Teams meeting and calling experience and are among a host of Poly solutions built for Teams that the company will demonstrate at the show. The Poly Studio X Series consists of two new video bars designed for small rooms, the Poly Studio X30 and Poly Studio X50. The Poly Studio X Series are purpose-built appliances that will run the Teams application natively. The Studio X Series supports 4K Ultra high definition (UHD), advanced noise suppression and unmatched video production rules to improve all aspects of the meeting experience. Users can choose to control the Studio X Series with the new Poly TC8 touch screen.

Read More

Events