PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply doesn’t work without the other. Use a modern data platform powered by machine learning to define your ideal customer based on your own past successes. For more on why Fit + Intent go together like astronaut peas and carrots, take a glimpse at our blog article on: Flexing your Account Fit in the Intent Data Universe.

Spotlight

B2Lead

B2Lead's turnkey solutions help B2B marketers and agencies reach their lead generation objectives and make the most of their marketing assets.Our team utilizes our business-only database of 2.8M, and extended partner network of over 13M, to build advanced campaigns and deliver top-quality leads that are qualified, verified and guaranteed.Campaigns are delivered on B2Lead's HubPapers Platform which was build specifically for business-to-business content delivery. The platform enables sharing of multiple pieces of content, on any device, with just one link.

OTHER ARTICLES
Programmatic ABM

The 5 Things to Know About Account-Based Marketing

Article | June 9, 2022

If you’ve been keeping up with new terms in B2B marketing, by now you’ve likely heard of account-based marketing (ABM). The term itself has been around for years, but with recent advances in technology, this tactic is now being adopted at a much larger scale than ever before. Still, surprisingly, I find that many B2B marketers are in the dark when it comes to ABM. So here’s a quick look into the future of B2B enterprise marketing, and why I think account-based marketing will be one of the biggest revenue drivers for B2B businesses in the very near future.

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Buyer Intent Data

5 Steps for Succeeding in Account-Based Marketing

Article | October 7, 2022

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

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Buyer Intent Data

How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | September 11, 2023

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

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ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

Article | February 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. As per a recent PwC survey, “73% of consumers cite customer experience as an important factor in their purchasing decisions”. This shift in consumer behavior is what B2B companies/marketers should take note of. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing.

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Spotlight

B2Lead

B2Lead's turnkey solutions help B2B marketers and agencies reach their lead generation objectives and make the most of their marketing assets.Our team utilizes our business-only database of 2.8M, and extended partner network of over 13M, to build advanced campaigns and deliver top-quality leads that are qualified, verified and guaranteed.Campaigns are delivered on B2Lead's HubPapers Platform which was build specifically for business-to-business content delivery. The platform enables sharing of multiple pieces of content, on any device, with just one link.

Related News

EverString Adds 70 Million Verified Contacts To B2B Database & Delivers Record-Breaking Quarter

EverString | November 13, 2019

EverString, a leading B2B data provider has introduced 70 million verified contacts to the company's master B2B database, representing momentous growth for the organization. The new product release significantly strengthens EverString's position as a primary source of B2B data and contributed to the strongest quarter in company history. EverString's growth in B2B data comes thanks to AI-enhanced crawling and verification systems, human-in-the-loop quality controls, and a business-oriented machine learning system. Initially, EverString introduced over 35 million contacts to its platform in early 2019. After scaling the technology EverString rapidly doubled its coverage, bringing the company's master database to 70 million verified contacts and removing the need for all third-party contact partnerships.

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EVERSTRING LAUNCHES NEXT GENERATION DATA PLATFORM FOR SALES, MARKETING AND OPERATIONS

Everstring | January 30, 2018

EverString, the leading marketing and sales intelligence software company, today launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.With the new platform, users no longer have to choose between data coverage and accuracy. Legacy solutions are hamstrung because they rely solely on humans to clean their data, creating databases that offer either broad coverage with low accuracy, or high accuracy for only a small set of companies.

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EVERSTRING REACHES RECORD FIRST QUARTER GROWTH

Everstring | June 11, 2019

EverString, the leading marketing and sales intelligence software company, today announced a record-breaking first quarter with top-line sales that were 70% greater than the same period in 2017. In January, the company launched the EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. Everstring gained several large accounts in the financial services, retail, insurance and business services. The company has hundreds of customers around the globe spanning the Fortune 50 to small to mid-sized businesses. The Everstring Data Platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.

Read More

EverString Adds 70 Million Verified Contacts To B2B Database & Delivers Record-Breaking Quarter

EverString | November 13, 2019

EverString, a leading B2B data provider has introduced 70 million verified contacts to the company's master B2B database, representing momentous growth for the organization. The new product release significantly strengthens EverString's position as a primary source of B2B data and contributed to the strongest quarter in company history. EverString's growth in B2B data comes thanks to AI-enhanced crawling and verification systems, human-in-the-loop quality controls, and a business-oriented machine learning system. Initially, EverString introduced over 35 million contacts to its platform in early 2019. After scaling the technology EverString rapidly doubled its coverage, bringing the company's master database to 70 million verified contacts and removing the need for all third-party contact partnerships.

Read More

EVERSTRING LAUNCHES NEXT GENERATION DATA PLATFORM FOR SALES, MARKETING AND OPERATIONS

Everstring | January 30, 2018

EverString, the leading marketing and sales intelligence software company, today launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.With the new platform, users no longer have to choose between data coverage and accuracy. Legacy solutions are hamstrung because they rely solely on humans to clean their data, creating databases that offer either broad coverage with low accuracy, or high accuracy for only a small set of companies.

Read More

EVERSTRING REACHES RECORD FIRST QUARTER GROWTH

Everstring | June 11, 2019

EverString, the leading marketing and sales intelligence software company, today announced a record-breaking first quarter with top-line sales that were 70% greater than the same period in 2017. In January, the company launched the EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. Everstring gained several large accounts in the financial services, retail, insurance and business services. The company has hundreds of customers around the globe spanning the Fortune 50 to small to mid-sized businesses. The Everstring Data Platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.

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