Putting Account-Based Marketing to Work in 2015

| August 5, 2016

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Megan Heuer, VP & Group Director at Sirius Decisions and Shari Johnston, Sr. Director of Integrated Marketing Programs at Demandbase, will discuss best practices for creating an Account-Based Marketing and putting it into action. Start your 2015 with a solid plan to market and sell to your key accounts and drive results all the way through the selling process.

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Spotlight

McCorkell & Associates

McCorkell & Associates is an integrated marketing and advertising agency specialising in servicing the B2B segment, primarily within the IT&T sector. Our broad range of marketing and event services enables us to develop effective campaigns for our clients that go beyond common methodologies and achieve unrivalled results. Our operation covers the APAC region with office presence in Australia, Singapore, China and India.

OTHER ARTICLES

How Marketers are Resetting their Priorities and Skills to Win Big in 2020

Article | February 25, 2020

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020. After 2019, we quickly learned that things can feel overwhelming endless channels, tactics, and tips flood our brains each day. With articles like, “The 51 Most Effective Marketing Channels For the Year,” it’s no wonder heads start spinning around all the ways you can get in front of prospects and customers. Before we ran just another inventory on all of the channels and tactics, we wanted to check in with marketers to see where their priorities lie and what skills their teams need to succeed. Before you jump to action, it’s key to reevaluate what you want to achieve and take a look at the marketers behind the scenes.

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Improve Your Marketing & Sales Alignment With Account-Based Marketing

Article | March 20, 2020

Marketing & sales alignment is among the key factors that play a major role in determining the success of any business. Many B2B companies are starting to embrace Account-Based marketing or ABM for their overall marketing endeavors. ABM perfectly underpins the conventional, short-term marketing objective of harboring leads with strategies aimed at driving revenue growth in the long-term. In this blog post, we’ll be talking about ABM and how businesses can improve their marketing and sales alignment around it. But before we jump right to it, let’s try and understand why B2B companies must have their marketing and sales team aligned.

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LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

Article | February 18, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

Article | April 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough.

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Spotlight

McCorkell & Associates

McCorkell & Associates is an integrated marketing and advertising agency specialising in servicing the B2B segment, primarily within the IT&T sector. Our broad range of marketing and event services enables us to develop effective campaigns for our clients that go beyond common methodologies and achieve unrivalled results. Our operation covers the APAC region with office presence in Australia, Singapore, China and India.

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