RPA - An Intelligent Revolution in Oracle ERP Automation

An | October 24, 2019

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This whitepaper describes disruptions driven by RPA in Oracle ERP and how it is a step ahead to traditional automation. It also talks about how you can implement RPA for your existing Oracle Applications and the various benefits of an RPA implementation. Key Benefits of RPA implementation - 50% Increase in Finance Efficiencies a

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Blue Fountain Media

Your partner for digital growth. Blue Fountain Media is a results-driven, full-service digital agency specializing in website design, mobile app development, and online marketing. From day one, Blue Fountain Media’s mission has been to create websites and digital solutions that help grow businesses online. Inspired by innovation and driven to make our clients better, we turn digital ideas into success stories. With our razor-sharp strategy and cutting-edge designs, we deliver customized and measurable solutions that perform...

OTHER ARTICLES

How Marketers are Resetting their Priorities and Skills to Win Big in 2020

Article | February 25, 2020

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020. After 2019, we quickly learned that things can feel overwhelming endless channels, tactics, and tips flood our brains each day. With articles like, “The 51 Most Effective Marketing Channels For the Year,” it’s no wonder heads start spinning around all the ways you can get in front of prospects and customers. Before we ran just another inventory on all of the channels and tactics, we wanted to check in with marketers to see where their priorities lie and what skills their teams need to succeed. Before you jump to action, it’s key to reevaluate what you want to achieve and take a look at the marketers behind the scenes.

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How To Get Started With An ABM Pilot?

Article | March 12, 2020

Did your organization recently take the ABM readiness test and discovered that it is an excellent match for Account-based marketing (ABM)? In spite of all the impressive evidence, are you still on the fence about it? Is your organization uncertain about the effectiveness of ABM? All these questions and doubts are valid concerns. There’s no denying the fact that account-based marketing can open the floodgates to sustainable revenue when done correctly. ABM initiatives exceed other marketing investments, according to 87% of ABM marketers. But being plagued by uncertainty about the resources it will take, how much ROI it will generate and what kind of problems it can solve can act as a hurdle.

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3 Ways to Create an Account-Centric ABM Strategy

Article | March 31, 2020

Terminus founder, Sangram Vajre’s definition of account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target the best-fit accounts and turn them into customers. Works for me! According to ITSMA, the share of total marketing budgets dedicated towards ABM have increased 73% in 2020. Remember, at the center of all of the emerging technologies is the customer and their rising expectations. As a B2B marketer, you must place your accounts at the center and build your business around them.

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Is that ABM or just good marketing?

Article | February 21, 2020

We posted this blog last year, but it seems to be as important a question as ever, with ABM continuing to dominate marketing. So have a read and let us know your thoughts. To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have observed, researched, actioned, piloted, rolled out account based marketing in large and small organisations; 1:1 ABM and 1:many account based approaches. And we were recently asked this question at an event and we bumbled through an answer because the question is quite large and fundamental. You can not rely on the actual written definition of account based marketing to help answer it. "Marketing to a set of named accounts" is not a descriptive definition.

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Spotlight

Blue Fountain Media

Your partner for digital growth. Blue Fountain Media is a results-driven, full-service digital agency specializing in website design, mobile app development, and online marketing. From day one, Blue Fountain Media’s mission has been to create websites and digital solutions that help grow businesses online. Inspired by innovation and driven to make our clients better, we turn digital ideas into success stories. With our razor-sharp strategy and cutting-edge designs, we deliver customized and measurable solutions that perform...

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