Simplify Your Content Marketing Strategy with a One-Page Plan

| April 18, 2017

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As CMI research shows, marketers with a documented content marketing strategy are more effective than those who lack a written strategy. Yet, only 40% of B2C and 37% of B2B marketers have written down a plan.

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NMPi

NMPi is an international, digital marketing agency with offices in the UK, Netherlands, Switzerland, South Africa, Singapore, Malaysia, Australia and the US. We have over 14 years of experience delivering market-leading, global strategies across Paid Search, Display, Paid Social and Analytics. Having worked across a wide range of industries including fashion, retail, iGaming and travel, NMPi offers rich data and insights for our clients. Our list of clients includes Eurail, Harvey Nichols, Hero Gaming and Freeview. Our holistic approach to digital advertising combines innovative technology and a talented team of data-driven analysts, helping ambitious brands grow by unlocking opportunities and aligning channels to realise their true value.

OTHER ARTICLES

Forget the hype: The virtues of account based marketing

Article | March 17, 2020

Account based marketing (ABM) is a mainstay of the B2B sector. Often most beneficial when dealing with a niche product or service, ABM is especially useful if the aim is to address more than one person or department within an organisation with a tailored message. In basic terms, it involves taking a very targeted, longer-term approach, homing in on selected key accounts that have (or could have) a particular value and then establishing a far broader, strategic engagement with a client. As head of business marketing and customer experience at O2, Zoe Hominick is a keen advocate of ABM as a crucial channel for B2B marketing.

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What Does A Good ABM Strategy Look Like?

Article | March 2, 2020

For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and money required to implement ABM successfully, it has the potential to yield incredible results. Account-based marketing helps to fully align sales and marketing efforts, accelerate the sales process for your most valuable opportunities, and generate a significant return on investment from your marketing campaigns. But what does a good ABM strategy look like, and what’s involved in the build and delivery?

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How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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WHAT DOES ACCOUNT-BASED MARKETING LOOK LIKE IN HUBSPOT?

Article | February 26, 2020

Account-based marketing (ABM) is marketing and sales working together to close large, complex deals at a specific number of target accounts. The accounts focused on by ABM strategies are chosen deliberately based on the monetary and strategic value they can provide to your organization along with the difficulty closing them poses. The process of selecting those target companies adds a new stage to the start of the inbound marketing process. Before you start to attract, engage and delight ABM target accounts, you must first identify them.

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Spotlight

NMPi

NMPi is an international, digital marketing agency with offices in the UK, Netherlands, Switzerland, South Africa, Singapore, Malaysia, Australia and the US. We have over 14 years of experience delivering market-leading, global strategies across Paid Search, Display, Paid Social and Analytics. Having worked across a wide range of industries including fashion, retail, iGaming and travel, NMPi offers rich data and insights for our clients. Our list of clients includes Eurail, Harvey Nichols, Hero Gaming and Freeview. Our holistic approach to digital advertising combines innovative technology and a talented team of data-driven analysts, helping ambitious brands grow by unlocking opportunities and aligning channels to realise their true value.

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