Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters

ANDY GOLDEN | August 22, 2019

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F.I.R.E. stands for fit, intent, recency, and engagement. These are the four main factors companies should consider when selecting the target accounts that will be at the center of their account-based marketing strategies. While the main goal of any marketing strategy is to generate leads for the Sales team, F.I.R.E. focuses on quality over quantity. By implementing much stricter standards for finding your target accounts and qualifying inbound leads, you will not only see higher conversion rates but also save the Sales team’s valuable time by going after only in-market buyers.

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Saatchi & Saatchi

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

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Spotlight

Saatchi & Saatchi

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

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