STATE OF ACCOUNT-BASED SALES DEVELOPMENT REPORT

| October 17, 2017

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That’s why we think Account Based Marketing (ABM) is too limited a name, and it’s why instead we use the term Account Based Sales Development (ABSD). It’s not a one-off tactic, it’s not a single-department strategy, and it’s not a technology category. Account Based Sales Development is a business strategy that must be embraced by the entire organization.  If you want to find big returns on your ABSD efforts, you must embrace this mindset. It’s a way of running your revenue team like a machine. The focus moves from leads to accounts. The silos break down. Your team rallies around the customer.

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Actus International

B2B Database & B2B Telemarketing & Digital Marketing & Localization Services: Global Reach, Local Knowledge. Actus helps global technology organisations find new business opportunities in EMEA and Americas. Based in Farringdon, London, Actus offers integrated marketing and professional services to technology companies and global consultancies…

OTHER ARTICLES

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Article | March 2, 2020

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Article | April 13, 2020

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What's on the Radar of Marketing Leaders Today?

Article | May 24, 2021

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How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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Spotlight

Actus International

B2B Database & B2B Telemarketing & Digital Marketing & Localization Services: Global Reach, Local Knowledge. Actus helps global technology organisations find new business opportunities in EMEA and Americas. Based in Farringdon, London, Actus offers integrated marketing and professional services to technology companies and global consultancies…

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