Targeted Digital Advertising

| June 13, 2016

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TARGETED DIGITAL ADVERTISING: SUPPORTIVE OR STALKER-ESQUE? We asked N=1,882 people to answer the following open-ended question: “When people view products and services online, ads for those and similar items will often start showing up on websites they visit in the future. In as much detail as possible, please describe how this impacts the way you feel about companies that employ this practice”...

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Jabmo

The world of B2B buying has changed more in the last 5 years than ever in history. That's why we've built the whole solution to capture anonymous buyer activity and execute personalized account-based marketing programs. Global enterprises such as Sealed Air, Colt Technology and Fives rely on Jabmo to drive engagement and revenue with target accounts.

OTHER ARTICLES

Is Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 25, 2020

We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come. How do we define RevOps?

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How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 28, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

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How to Develop An ABM Strategy for Healthcare and Life Sciences

Article | March 5, 2020

Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy. That’s what we discovered at League. Founded in 2014, League is on a mission to consumerize health and benefits for employers. We started using Salesforce and Pardot in 2017. Back then, marketing and sales were disconnected, and this was impacting our overall performance in a negative way. Our solution was to develop our first account-based marketing strategy. We saw that ABM was a huge trend, and we loved the idea of choosing a set of target accounts, creating playbooks, and personalizing marketing campaigns to help drive meetings.

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5 Reasons to Consider Account-Based Selling

Article | April 1, 2020

What if you could stop chasing leads and focus on selling only to your best, most viable opportunities?It’s possible when you integrate account-based strategies into your marketing and sales efforts. Account-based selling (ABS) could potentially shorten your sales cycles, increase deal size and even boost your customer retention rates.

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Spotlight

Jabmo

The world of B2B buying has changed more in the last 5 years than ever in history. That's why we've built the whole solution to capture anonymous buyer activity and execute personalized account-based marketing programs. Global enterprises such as Sealed Air, Colt Technology and Fives rely on Jabmo to drive engagement and revenue with target accounts.

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