Targeted Digital Advertising

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TARGETED DIGITAL ADVERTISING: SUPPORTIVE OR STALKER-ESQUE? We asked N=1,882 people to answer the following open-ended question: “When people view products and services online, ads for those and similar items will often start showing up on websites they visit in the future. In as much detail as possible, please describe how this impacts the way you feel about companies that employ this practice”...

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Sea Level Marketing Consultancy

Strategic Internet Consulting Ltd, a Google certified & Platinum HubSpot partner Inbound / Account-based Marketing agency.We specialise in helping some of the world's largest B2B enterprise tech, professional service and pharmaceutical companies increase and nurture their sales and marketing pipelines.

OTHER ARTICLES

3 inspirational ideas for ABM direct mail

Article | April 3, 2020

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to prevent B2B marketers from being ignored. And today I’m focusing on direct mail because it’s a particularly expensive place to be ignored. Luckily, a separate trend is changing the way marketers think about direct mail. The recent popularity of account-based marketing (ABM) principles has cleared a path for more creative direct mail. How? Targeting a smaller, more tailored audience means that marketers can focus more energy on delivering an amazing experience versus a narrow focus on economy and scale. But what constitutes a great customer experience when it comes to direct mail?

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How ABM Can Impact Your Product Lifecycle Beyond Top-Of-Funnel Activity

Article | April 3, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are starting to see how ABM can improve revenue growth across the entire marketing cycle or product life cycle, not just at the top of the funnel where it’s most apparent. Followers of the SBI blog know that we’ve discussed the benefits and pitfalls of ABM for the last few years and that we believe it can drive tremendous results for revenue growth when planned, resourced, and executed correctly. For those unfamiliar with ABM, this short podcast with industry expert Sangram Vajre, “How to Implement and Utilize an ABM Program to Maximize Potential,” will provide an excellent background. And if you’re just getting started or want some structure on how you can go farther, we’ve developed this “ABM Approach Tool” to help you.

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What is Account Based Marketing and how does it help to generate B2B leads?

Article | April 3, 2020

Inbound marketing remains one of the most efficient digital marketing techniques available. But did you know that you can also perfectly combine the content that you create for your inbound strategy with a traditional outbound sales approach? Or can make it even more detailed for specific sectors? This technique is called Account Based Marketing, and we explain below what it is and how you can generate additional B2B leads with it.

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Everything you need to know about account-based marketing

Article | April 3, 2020

What exactly is account-based marketing or ABM? In a nutshell, ABM is targeted marketing that uses personalized campaigns and messaging to effectively reach a small, specific audience. “The analogy I like to use is that you're fishing with a spear when you're using ABM, and you're fishing with a net in traditional marketing,” explains Steve Lendt, Motum B2B’s Director of Engagement and Analytics. After researching and identifying which accounts you wish to target, you can begin developing personalized campaigns and content to address their specific needs and goals.

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Spotlight

Sea Level Marketing Consultancy

Strategic Internet Consulting Ltd, a Google certified & Platinum HubSpot partner Inbound / Account-based Marketing agency.We specialise in helping some of the world's largest B2B enterprise tech, professional service and pharmaceutical companies increase and nurture their sales and marketing pipelines.

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