The 3 Musts of Marketing Automation

| June 10, 2016

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Marketing automation is something that sounds scary and robotic for many companies, but it’s not. Marketing automation allows one to efficiently and effectively market across multiple channels by automating repetitive tasks. This is why over 84% of top-performing companies have used or plan to use marketing automation. Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn’t you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts. Marketing automation can also help to seamlessly combine your offline and online efforts. For example, say your top salesperson is presenting at a large conference and she puts up a slide showing her email address. She then tells the audience, if they’d like her presentation slides, simply send her a note.

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GetIT Comms

We are a team of consultants who see marketing programs, campaigns and projects through from conception and planning to execution and deployment. We focus on initiatives such as demand generation, lead nurturing, customer retention and engaging prospects, with strong emphasis on metrics and ROI.

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