The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

WENDY MARX | August 23, 2018

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In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results. Today, we’re going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing? But first, let’s make sure that we’re all on the same page, definition-wise. Influencer marketing is a tactic in which you work with industry leaders who have a strong connection with a large audience. Your working relationship with the influencer gives you access to their audience, where you can spread your brand message and raise brand awareness.  When people first hear about influencer marketing, the first thing that may come to mind is celebrity endorsements. But modern influencer marketing encompasses much more than celebrities promoting a product which is why it is a valuable marketing strategy for B2B brands.

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Digital marketing made easy. hibu is the simple, affordable way to help your business compete online. We’re experts at driving local, qualified leads to your business with a professionally crafted website and sophisticated marketing solutions. We make it easy for business owners to make a big impact online — we do all the work and you get all the advantages of having an experienced digital team working to grow your business. We’ve helped hundreds of thousands of small businesses — giving them the targeted marketing they need to generate more clicks, more calls and more clients.

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