The 6 Steps in Every Successful Account Based Everything Strategy

JON MILLER | August 2, 2016

article image
Despite this promise, many B2B organizations who are eager to realize the proven value of Account Based Marketing are hesitant and unsure about where to start. After all, this new account-based thinking of growing a business flies in the face of many traditional methods.

Spotlight

Digital Globe Services

dgs is a provider of outsourced online customer acquisition solutions principally to large, consumer-facing organizations and to clients offering products or services to business users. A business seeking to attract customers online can do so by procuring advertising from search engines and other providers, directing consumer attention to a website or a contact center, and then selling interested consumers its products or services. dgs provides outsourced solutions to businesses for some or all components of this set of online customer acquisition services. As an outsourcer, dgs will procure paid search advertising, develop and manage branded web sales portals, and establish and maintain sales contact centers for its clients.

OTHER ARTICLES

WHAT DOES ACCOUNT-BASED MARKETING LOOK LIKE IN HUBSPOT?

Article | February 26, 2020

Account-based marketing (ABM) is marketing and sales working together to close large, complex deals at a specific number of target accounts. The accounts focused on by ABM strategies are chosen deliberately based on the monetary and strategic value they can provide to your organization along with the difficulty closing them poses. The process of selecting those target companies adds a new stage to the start of the inbound marketing process. Before you start to attract, engage and delight ABM target accounts, you must first identify them.

Read More

3 innovative tools for securing ABM success

Article | March 25, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

Read More

A 5 Step Journey to Launching an ABM Program

Article | February 27, 2020

While account-based marketing (ABM) has gained a lot of traction among B2B marketers, there isn’t much consensus in the industry around how to get started. We’re still seeing ABM strategies develop and mature, so the account-based playbook isn’t as clear or as widespread as the lead gen funnel was. That’s why in episode 2 of “Ask an ABM Expert”, Andrew Mahr, our Chief Customer Officer and host of the mini-series, tackles the five steps that we encourage practitioners to take when launching an ABM program. Andrew has helped launch thousands of successful ABM campaigns using this tried and true process, and today we’ll be diving into why each of these steps is foundational to fueling pipeline growth.

Read More

3 Crowd-Pleasing Recipes for Customer Retention with ABM

Article | February 20, 2020

When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients in the recipe for business success. In fact, just a 5% increase in customer retention can increase profits between 25% and 125%. In recent years, account-based marketing (ABM) has emerged as an effective way to engage and retain customers from high-value accounts. A good ABM strategy is like a recipe it requires a set of great ingredients and well-timed actions to really work. That’s why our partners at Terminus whipped up a set of ABM recipes to help you delight your accounts. A number of these recipes call for marketing automation as a key ingredient to manage email campaigns, automate lead follow up, and more.

Read More

Spotlight

Digital Globe Services

dgs is a provider of outsourced online customer acquisition solutions principally to large, consumer-facing organizations and to clients offering products or services to business users. A business seeking to attract customers online can do so by procuring advertising from search engines and other providers, directing consumer attention to a website or a contact center, and then selling interested consumers its products or services. dgs provides outsourced solutions to businesses for some or all components of this set of online customer acquisition services. As an outsourcer, dgs will procure paid search advertising, develop and manage branded web sales portals, and establish and maintain sales contact centers for its clients.

Events