The A.I. Doing the Grunt Work of Sales Lead Generation

| February 16, 2017

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Bloomberg North’s Amanda Lang speaks with Paul Teshima, CEO of Nudge, about the startup’s use of artificial intelligence to generate leads for sales teams and help them build relationships with prospective clients

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Arc Worldwide

Arc Worldwide provides marketing solutions. It provides direct marketing services, including relationship strategies, campaign strategy and management, acquisition / retention / loyalty programs, predictive modeling and analytics, multi-channel contact management, direct response creative, and database strategies/designs, as well as shopper marketing services, such as consumer retail strategies, consumer path to purchase, channel, category and retail strategy, retail environment design, on-premise and off-premise, activation programs, package designs, merchandising / displays / collateral, and walking brands. The company also offers promotional marketing services, including sales promotion and trade promotion development and execution, product sampling and demonstration, event development and execution, sweepstakes/games development and execution, premium development and fulfillment, sponsorships, and vendor management. In addition, it provides interactive marketing services, such as d

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Are Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 31, 2020

We’re hearing that a number of companies are shifting investments from canceled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come.

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7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

Article | February 26, 2020

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

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Understanding The Science Behind Account Selection For Account-Based Marketing

Article | February 24, 2020

Account-Based Marketing (ABM) is becoming the strongest chapter in B2B marketing. The positive connection between ABM activity and revenue results has been acknowledged by global research firms, marketers and organizations. However, ABM can produce the right results only when marketers invest energy and resources in selecting the right accounts. Account selection from the identification of target accounts to the discovery of individual contacts is the first and the most vital step of implementing ABM, making it one of the biggest pillars of a successful ABM program.

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How ABM Can Impact Your Product Lifecycle Beyond Top-Of-Funnel Activity

Article | March 4, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are starting to see how ABM can improve revenue growth across the entire marketing cycle or product life cycle, not just at the top of the funnel where it’s most apparent. Followers of the SBI blog know that we’ve discussed the benefits and pitfalls of ABM for the last few years and that we believe it can drive tremendous results for revenue growth when planned, resourced, and executed correctly. For those unfamiliar with ABM, this short podcast with industry expert Sangram Vajre, “How to Implement and Utilize an ABM Program to Maximize Potential,” will provide an excellent background. And if you’re just getting started or want some structure on how you can go farther, we’ve developed this “ABM Approach Tool” to help you.

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Spotlight

Arc Worldwide

Arc Worldwide provides marketing solutions. It provides direct marketing services, including relationship strategies, campaign strategy and management, acquisition / retention / loyalty programs, predictive modeling and analytics, multi-channel contact management, direct response creative, and database strategies/designs, as well as shopper marketing services, such as consumer retail strategies, consumer path to purchase, channel, category and retail strategy, retail environment design, on-premise and off-premise, activation programs, package designs, merchandising / displays / collateral, and walking brands. The company also offers promotional marketing services, including sales promotion and trade promotion development and execution, product sampling and demonstration, event development and execution, sweepstakes/games development and execution, premium development and fulfillment, sponsorships, and vendor management. In addition, it provides interactive marketing services, such as d

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