THE ART OF ACTION: INTENT-BASED MARKETING

| May 30, 2017

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For modern B2C marketers, it can sometimes feel like the mavens across the marketing pond (and we’re talking about B2Bers, of course), always get the new shiny toys before we do. And there’s some truth to that. Excluding programmatic ad buys and shopping-cart retargeting, B2B seems to pave the way with modern martech solutions. Predictive analytics, dynamic nurture, omni-channel programs: B2B folks are engaging in some fairly complex tactics. So when you see posts about Intent Marketing, it’s understandable that you might forego reading, assuming that you are not the intended audience.

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SMA Marketing is a full-service digital marketing agency located in Melbourne, FL. Our team of Inbound Strategists takes pride in helping businesses increase their visibility online and drive revenue by leveraging the power of SEO, PPC, and Content Marketing and full-funnel Inbound Marketing.

OTHER ARTICLES

Improve Your Marketing & Sales Alignment With Account-Based Marketing

Article | March 20, 2020

Marketing & sales alignment is among the key factors that play a major role in determining the success of any business. Many B2B companies are starting to embrace Account-Based marketing or ABM for their overall marketing endeavors. ABM perfectly underpins the conventional, short-term marketing objective of harboring leads with strategies aimed at driving revenue growth in the long-term. In this blog post, we’ll be talking about ABM and how businesses can improve their marketing and sales alignment around it. But before we jump right to it, let’s try and understand why B2B companies must have their marketing and sales team aligned.

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Top 5 Things To Know About Account Based Marketing 2020

Article | March 20, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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The surprising benefits ABM brings to your customers

Article | March 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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The Ultimate Guide to Determining the ROI of Your ABM Campaign

Article | March 20, 2020

There’s a reason that 73% of marketers plan to increase their ABM budgets this year. It’s well known that Account Based Marketing is one of the industry-leading strategies for B2B marketing ventures targeting mid and enterprise-level businesses. It’s important to understand where the data that supports ABM as a strategy is coming from however, and how to implement ABM for your company in a way that gets you the same results as the industry leaders. Here’s our guide for how to assess whether your ABM campaign is giving you the maximum return on investment possible.

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Spotlight

SMA Marketing

SMA Marketing is a full-service digital marketing agency located in Melbourne, FL. Our team of Inbound Strategists takes pride in helping businesses increase their visibility online and drive revenue by leveraging the power of SEO, PPC, and Content Marketing and full-funnel Inbound Marketing.

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