The Complete Account-Based Marketing

| April 27, 2016

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Your marketing team can generate deals your whole company will talk about – and really set you on the fast track to growth. That’s why we at Insightera are such big fans of Account-Based Marketing (ABM) – it gives marketers the opportunity to target strategic accounts with the highest revenue potential. With 80% of your revenue coming from 20% of your accounts, you need a strategy for duplicating that success with similar accounts. We’re believe so much in the success of Account-Based Marketing that we’ve even created an infographic on everything ABM – complete with 5 steps to implement your own Account-Based Marketing program.

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Freya News

Freya News AB is the leading Account-Based Marketing agency in Europe. We are not an ordinary agency – we are a business partner. We help your company to transform and become part of the new era of selling, meeting your commercial growth objectives by making sales towards your most important accounts more effective. Growing by more than 100 % yearly. We active cooperate with more than 100 clients, a number of which are on the Fortune 500 list, but also small and medium sized companies.

OTHER ARTICLES

How Marketers are Resetting their Priorities and Skills to Win Big in 2020

Article | February 25, 2020

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020. After 2019, we quickly learned that things can feel overwhelming endless channels, tactics, and tips flood our brains each day. With articles like, “The 51 Most Effective Marketing Channels For the Year,” it’s no wonder heads start spinning around all the ways you can get in front of prospects and customers. Before we ran just another inventory on all of the channels and tactics, we wanted to check in with marketers to see where their priorities lie and what skills their teams need to succeed. Before you jump to action, it’s key to reevaluate what you want to achieve and take a look at the marketers behind the scenes.

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Is Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 25, 2020

We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come. How do we define RevOps?

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How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | April 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI

Article | February 10, 2020

Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing or Account-Based Selling. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value customers. Adding to this, advances in modern marketing techniques have empowered marketers to embrace the ABM swiftly at a higher scale.

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Spotlight

Freya News

Freya News AB is the leading Account-Based Marketing agency in Europe. We are not an ordinary agency – we are a business partner. We help your company to transform and become part of the new era of selling, meeting your commercial growth objectives by making sales towards your most important accounts more effective. Growing by more than 100 % yearly. We active cooperate with more than 100 clients, a number of which are on the Fortune 500 list, but also small and medium sized companies.

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