The Definition of Account Based Marketing

JON MILLER |

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As Account Based Marketing gains traction, a lot of definitions are starting to emerge. Here’s a quick recap of some of the definitions out there.

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Kurve is a boutique digital marketing agency, specialising in search marketing. Our core offerings are focused on organic search, paid search, conversion rate optimisation, analytics and content marketing. At Kurve, we learn exactly what you do and offer a competitive pricing structure to match. This is achieved by drawing on our 10 years of experience with a wide variety of clients; including some of the UK’s market leaders.

OTHER ARTICLES

7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

Article | February 26, 2020

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

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How to Approach Demand Gen in Challenging Times

Article | February 26, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty on top of the risk and strain caused by a global pandemic whether an economic downturn is imminent, or how severe it might be, and for how long. Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks.

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The surprising benefits ABM brings to your customers

Article | February 26, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

Article | February 26, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough.

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Spotlight

Kurve

Kurve is a boutique digital marketing agency, specialising in search marketing. Our core offerings are focused on organic search, paid search, conversion rate optimisation, analytics and content marketing. At Kurve, we learn exactly what you do and offer a competitive pricing structure to match. This is achieved by drawing on our 10 years of experience with a wide variety of clients; including some of the UK’s market leaders.

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