The Leading Account-Based Marketing Platform

| January 7, 2020

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Engagio is the #1 Account-Based Marketing (ABM) Platform worldwide, according to independent analyst Research in Action. Founded in 2015 by the experts that built Marketo, Engagio helps teams target the right accounts, orchestrate multi-channel interactions and measure what’s working. Backed by leading venture investors and headquartered in San Mateo, Calif., Engagio is trusted by more than 240 companies to empower their marketers and sellers to work as one revenue team.

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ResultsMedia

ResultsMedia is a leader in the field of Performance Marketing, with over 100 online experts and dedicated account managers. Our advanced technology tools were especially designed to maximize effectiveness by exact market segmentation and provide our customers with real time reports and easy to understand campaign breakdowns, all to help you increase your ROI.ResultsMedia allows you exact market segmentation with thousands of premium partners all over the globe. Join our premium affiliate network and start increasing your ROI...

OTHER ARTICLES

Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | February 13, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

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How to Develop An ABM Strategy for Healthcare and Life Sciences

Article | February 13, 2020

Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy. That’s what we discovered at League. Founded in 2014, League is on a mission to consumerize health and benefits for employers. We started using Salesforce and Pardot in 2017. Back then, marketing and sales were disconnected, and this was impacting our overall performance in a negative way. Our solution was to develop our first account-based marketing strategy. We saw that ABM was a huge trend, and we loved the idea of choosing a set of target accounts, creating playbooks, and personalizing marketing campaigns to help drive meetings.

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3 innovative tools for securing ABM success

Article | February 13, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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How ABM Does the Better Job for Your Demand Gen Funnel

Article | February 13, 2020

Account-based marketing (ABM) is no longer a new concept to B2B companies. It’s effectiveness as a marketing strategy has seen it gain traction among businesses in recent times, and managed cloud software companies have not been left behind. Generally, businesses that embrace the ABM approach treat their customers or prospects as individual markets not one huge audience. This highly targeted and personal strategy means that B2B companies can focus entirely on their customers and proceed to customize their marketing efforts including content creation with them in mind. In most cases, the returns from ABM campaigns are amazing. Data from ITSMA shows 85% of B2B marketers report that ABM outcomes superceed the investments they put in other marketing initiatives. But for managed cloud software companies seeking to boost their demand generation funnel, how can ABM help?

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Spotlight

ResultsMedia

ResultsMedia is a leader in the field of Performance Marketing, with over 100 online experts and dedicated account managers. Our advanced technology tools were especially designed to maximize effectiveness by exact market segmentation and provide our customers with real time reports and easy to understand campaign breakdowns, all to help you increase your ROI.ResultsMedia allows you exact market segmentation with thousands of premium partners all over the globe. Join our premium affiliate network and start increasing your ROI...

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