THE NEXT STEP OF ABM

| January 13, 2020

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As the technology evolved, ABM began to lose ground to inbound marketing – of course it makes more sense to talk to the people that search for your products and services in the first place. Very soon, it turned out that the ABM was seen as the old way of doing things and inbound was the new, better way. So in the inbound world, can ABM still be relevant? Sure it can. And when the best parts of inbound are combined, it is more effective than ever. In it’s best, account based marketing is a shared function of marketing and sales. ABM covers the whole buying process, all the way from the first contact to, and even beyond, the closing sales meeting.

Spotlight

IMS Internet Media Services

IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services.

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Spotlight

IMS Internet Media Services

IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services.

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