The Power Duo: ABM + Sales and Marketing Alignment

| August 28, 2017

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I recently had the pleasure of speaking with Gerhard Gschwandtner, CEO of Selling Power to discuss sales and marketing alignment. As you all know, alignment continues to be a hot topic with sellers and marketers who are tired of the tension.In the video below I discuss how that tension is exacerbated by the shift in power from B2B sellers to buyers, and how marketers and sellers need to connect much earlier in the sales cycle with buyers. ABM can help with that. For more info on how ABM can help bring sales and marketing together, see our on-demand webinar, “Using Account-Based Strategies to Unite Sales & Marketing”.

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Saatchi & Saatchi

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

OTHER ARTICLES

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Spotlight

Saatchi & Saatchi

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

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