The Power of Emotion in B2B Marketing

TEAM THOMAS | October 30, 2018

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Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve. Now, were these marketing campaigns produced by a major brand targeting consumers? In most cases, they were this falsely leads many to believe that emotion has no place in B2B marketing. If these B2C brands are successfully using emotion to connect with their audience and generate action, you can adopt the same strategy to inject emotion into your industrial marketing too. This is where the majority of industrial marketers tend to go off-track. Industrial marketers typically envision their audience as corporations. But corporations are made up of people! While the corporation ultimately purchases your products, it’s a human making that purchasing decision.

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Strategic Internet Consulting Ltd, a Google certified and Platinum HubSpot partner agency.We specialise in helping some of the world's largest B2B enterprise tech, professional service and pharmaceutical companies increase and nurture their sales and marketing pipelines.

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