The powerful hidden uses of ABM (that no one is using)

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What most marketers don’t realize is that ABM has the potential to impact every stage of your business, not just customer acquisition. In this blog post, we’ll show you how to stretch ABM beyond the typical sales funnel and hit those big performance numbers you’re after. First, let’s take care of the obvious. The most commonly used benefit of ABM is customer acquisition. ABM is great at closing B2B deals because it takes a highly targeted, highly personalized approach.  According to CEB, B2B sales now require 5.4 people to formally sign off on each purchase decision made. If you’re using a traditional lead gen approach, you might be working 1 or 2 leads within a company. But this will inevitably leave you with an uphill battle to reach all 5.4 people needed to close that deal.

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Wiz Interactive

WIZ Interactive is a digital creative agency focused on delivering marketing and communication solutions, creating concepts and contents for the digital universe, adding value to our clients’ business.

OTHER ARTICLES

What Does A Good ABM Strategy Look Like?

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Article | March 2, 2020

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Optimizing ABM with Influencer Marketing

Article | March 2, 2020

Marketers who practice ABM are seeing impressive results. A recent report from ITSMA and the ABM Leadership Alliance found that 73% of marketers plan to increase ABM budgets in the coming year, and 71% saw greater ROI compared to traditional marketing. Yet as much success as marketers are seeing with ABM, most are missing a crucial part of the strategy: Building trust through external influence. In his B2BMX presentation, Lee Odden observed that ABM marketers tend to focus on internal influence which members of the buying committee have a say in the purchase decision.

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Wiz Interactive

WIZ Interactive is a digital creative agency focused on delivering marketing and communication solutions, creating concepts and contents for the digital universe, adding value to our clients’ business.

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