The Rise & Rise of Account-Based Marketing

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Account-based Marketing or ABM has ascended rapidly from relative obscurity to being one of the most talked about trends in B2B marketing.]The industry dialogue from only a year ago has changed enormously.From three years ago it’s almost unrecognizable.

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JK Design

K is a full-service advertising agency located in New Jersey and New York City. #ImagineMore We combine creativity and technology to tell your story and inspire passion for your brand! JK was born in a garage in 1985 by a very talented artist who had a very big dream. It's grown from a design shop to a full-service design, advertising, and marketing agency that today boasts over 60 employees in two locations. To us, being a full-service agency means doing it all under one roof ( or in our case, two ). We have artists, designers, web developers and programmers, animation specialists, copywriters, branding specialists, video directors and producers, and a whole slew of other talented people who all work together to create solutions that make a difference.

OTHER ARTICLES

7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

Article | February 26, 2020

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

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Improve Your Marketing & Sales Alignment With Account-Based Marketing

Article | February 26, 2020

Marketing & sales alignment is among the key factors that play a major role in determining the success of any business. Many B2B companies are starting to embrace Account-Based marketing or ABM for their overall marketing endeavors. ABM perfectly underpins the conventional, short-term marketing objective of harboring leads with strategies aimed at driving revenue growth in the long-term. In this blog post, we’ll be talking about ABM and how businesses can improve their marketing and sales alignment around it. But before we jump right to it, let’s try and understand why B2B companies must have their marketing and sales team aligned.

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How To Get Started With An ABM Pilot?

Article | February 26, 2020

Did your organization recently take the ABM readiness test and discovered that it is an excellent match for Account-based marketing (ABM)? In spite of all the impressive evidence, are you still on the fence about it? Is your organization uncertain about the effectiveness of ABM? All these questions and doubts are valid concerns. There’s no denying the fact that account-based marketing can open the floodgates to sustainable revenue when done correctly. ABM initiatives exceed other marketing investments, according to 87% of ABM marketers. But being plagued by uncertainty about the resources it will take, how much ROI it will generate and what kind of problems it can solve can act as a hurdle.

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Understanding The Science Behind Account Selection For Account-Based Marketing

Article | February 26, 2020

Account-Based Marketing (ABM) is becoming the strongest chapter in B2B marketing. The positive connection between ABM activity and revenue results has been acknowledged by global research firms, marketers and organizations. However, ABM can produce the right results only when marketers invest energy and resources in selecting the right accounts. Account selection from the identification of target accounts to the discovery of individual contacts is the first and the most vital step of implementing ABM, making it one of the biggest pillars of a successful ABM program.

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Spotlight

JK Design

K is a full-service advertising agency located in New Jersey and New York City. #ImagineMore We combine creativity and technology to tell your story and inspire passion for your brand! JK was born in a garage in 1985 by a very talented artist who had a very big dream. It's grown from a design shop to a full-service design, advertising, and marketing agency that today boasts over 60 employees in two locations. To us, being a full-service agency means doing it all under one roof ( or in our case, two ). We have artists, designers, web developers and programmers, animation specialists, copywriters, branding specialists, video directors and producers, and a whole slew of other talented people who all work together to create solutions that make a difference.

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