The Rise of the Demand Generation Agency

| June 23, 2016

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This paper clarifies the definition of a new kind of marketing agency, the Demand Generation Agency...

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Chi Rho Consulting

Founded in 2009, Chi Rho Consulting is a strategy consulting firm that specializes in capital formation strategy, strategic planning, marketing, demand generation, CRM and business intelligence. We are based in Atlanta, Georgia and consult to select clients across the United States. If you're a leader facing unique growth challenges or tight resource constraints, we can help you achieve your goals and discover new opportunities to rise above your competition. Chi Rho Consulting brings drive, passion and energy to every consulting engagement. And, we are adept at working within an array of consumer-focused industries. Many of our clients are nascent consumer-focused organizations or startups with solid business models. Quite often, they have unique resource constraints and require funding to bring their projects to life. We help clients like these raise capital to fund operations, market their products, analyze their competitive tendencies and develop go-to-market strategies.

OTHER ARTICLES

The Ultimate Guide to Determining the ROI of Your ABM Campaign

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There’s a reason that 73% of marketers plan to increase their ABM budgets this year. It’s well known that Account Based Marketing is one of the industry-leading strategies for B2B marketing ventures targeting mid and enterprise-level businesses. It’s important to understand where the data that supports ABM as a strategy is coming from however, and how to implement ABM for your company in a way that gets you the same results as the industry leaders. Here’s our guide for how to assess whether your ABM campaign is giving you the maximum return on investment possible.

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How to Develop An ABM Strategy for Healthcare and Life Sciences

Article | March 5, 2020

Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy. That’s what we discovered at League. Founded in 2014, League is on a mission to consumerize health and benefits for employers. We started using Salesforce and Pardot in 2017. Back then, marketing and sales were disconnected, and this was impacting our overall performance in a negative way. Our solution was to develop our first account-based marketing strategy. We saw that ABM was a huge trend, and we loved the idea of choosing a set of target accounts, creating playbooks, and personalizing marketing campaigns to help drive meetings.

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How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | February 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

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GENERATING LEAD THROUGH ACCOUNT BASED MARKETING

Article | February 12, 2020

Account based marketing (ABM) focus on generating high-volume of leads through different lead generation program. In ABM you focus on generating the right leads and then after that reach out to them on deeper and more attractive ways. Here are Account Based marketing best practices to generate more lead and grow your business progressively.

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Spotlight

Chi Rho Consulting

Founded in 2009, Chi Rho Consulting is a strategy consulting firm that specializes in capital formation strategy, strategic planning, marketing, demand generation, CRM and business intelligence. We are based in Atlanta, Georgia and consult to select clients across the United States. If you're a leader facing unique growth challenges or tight resource constraints, we can help you achieve your goals and discover new opportunities to rise above your competition. Chi Rho Consulting brings drive, passion and energy to every consulting engagement. And, we are adept at working within an array of consumer-focused industries. Many of our clients are nascent consumer-focused organizations or startups with solid business models. Quite often, they have unique resource constraints and require funding to bring their projects to life. We help clients like these raise capital to fund operations, market their products, analyze their competitive tendencies and develop go-to-market strategies.

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