The Role Of Email In An ABM World

| June 20, 2019

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One of marketing’s biggest challenges has always been justifying budget. Account Based Marketing (ABM) provides the right revenue-accountable environment for marketers to not only justify but optimize their marketing investments. In fact, 87% of B2B marketers agree that ABM delivers a higher ROI than any other marketing activity. Research has shown that 84% of organizations that have successfully implemented an ABM strategy report improvement in their reputation. And a further 74% report improvements in their business relationships.

Spotlight

iSTYLE Middle East

ISTYLE Apple Premium Reseller operates one of the largest chain of Apple stores in CEMEA (Central Europe Middle East & Africa) running more than 30 stores across the Middle East and Eastern Europe. Established in 2005 in the UAE, iSTYLE was quick to dominate the Apple Retail market positioning space in tier A high traffic locations capitalizing on wider shopping mall/high street traffic - current UAE locations include Dubai Festival City, Ibn Battuta Mall, Abu Dhabi Mall, The Dubai Mall, Marina Mall Abu Dhabi and Mirdif City Center. Other Middle East stores spread across Lebanon & Saudi Arabia. Based on the success of its existing stores ranked number 1 in CEMEA, iSTYLE plans on cascading its success in the Apple retail business to more locations in the Middle East.

OTHER ARTICLES

The surprising benefits ABM brings to your customers

Article | February 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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Account Selection: How To Win Before You Start

Article | February 11, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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Account-Based Marketing Is a B2B Strategy, Not a Tool

Article | March 19, 2020

Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key player in the account-based marketing (ABM) space. Clients include top brands like 3M, WP Engine, Glassdoor, and Dun & Bradstreet. I spoke with Sangram Vajre, one of Terminus’ three co-founders, to learn more about the platform and how an ABM approach is effective at reaching B2B buyers in a cluttered MarTech environment.

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Why Account Based Marketing and Personalization Are The Perfect Match

Article | February 19, 2020

Did you know that 80 percent of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20 percent is based on the price or the actual offering? That’s quite a ratio, and helps support the case for adopting an account based marketing (ABM) strategy that leverages personalization tools and tactics to not only drastically improve the customer experience throughout the sales process, but do wonders to your bottom line. After all, an ITSMA and ABM Leadership Alliance study found that in 2019, 71 percent of companies saw greater ROI within their ABM efforts versus their traditional marketing strategies. B2B businesses are taking notice, with the same study finding 73 percent of marketers planning to increase their ABM budgets in 2020. Kudos to them! But ABM is only as effective as the strategy you set in place and the high quality sales content required to keep B2B buyers engaged. That’s where ABM finds its perfect match in personalization.

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Spotlight

iSTYLE Middle East

ISTYLE Apple Premium Reseller operates one of the largest chain of Apple stores in CEMEA (Central Europe Middle East & Africa) running more than 30 stores across the Middle East and Eastern Europe. Established in 2005 in the UAE, iSTYLE was quick to dominate the Apple Retail market positioning space in tier A high traffic locations capitalizing on wider shopping mall/high street traffic - current UAE locations include Dubai Festival City, Ibn Battuta Mall, Abu Dhabi Mall, The Dubai Mall, Marina Mall Abu Dhabi and Mirdif City Center. Other Middle East stores spread across Lebanon & Saudi Arabia. Based on the success of its existing stores ranked number 1 in CEMEA, iSTYLE plans on cascading its success in the Apple retail business to more locations in the Middle East.

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