The Role Of Email In An ABM World

| June 20, 2019

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One of marketing’s biggest challenges has always been justifying budget. Account Based Marketing (ABM) provides the right revenue-accountable environment for marketers to not only justify but optimize their marketing investments. In fact, 87% of B2B marketers agree that ABM delivers a higher ROI than any other marketing activity. Research has shown that 84% of organizations that have successfully implemented an ABM strategy report improvement in their reputation. And a further 74% report improvements in their business relationships.

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Really B2B

Really B2B is a business-to-business marketing and lead generation agency that's all about the numbers. We love to count, measure, analyse and talk about the metrics that matter - the qualified leads, revenue and ROI generated for our clients' businesses. In 2016, we took home 3 B2B Marketing Awards for 'Best SME-targeted campaign' (for the third year in a row!), 'Best corporate decision-maker-targeted campaign' and 'Best product launch'! Every year since 2012 we've ranked in the Top 50 B2B Marcomms Agencies and the Top 20 Fastest-Growing B2B Agencies Leagues, and this year we ranked 39th in the Top 40 Global Marcomms agencies! The secret to our success? Delivering exceptional B2B marketing campaigns that grow our clients' businesses.

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What's on the Radar of Marketing Leaders Today?

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Article | March 12, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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How to Develop An ABM Strategy for Healthcare and Life Sciences

Article | March 12, 2020

Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy. That’s what we discovered at League. Founded in 2014, League is on a mission to consumerize health and benefits for employers. We started using Salesforce and Pardot in 2017. Back then, marketing and sales were disconnected, and this was impacting our overall performance in a negative way. Our solution was to develop our first account-based marketing strategy. We saw that ABM was a huge trend, and we loved the idea of choosing a set of target accounts, creating playbooks, and personalizing marketing campaigns to help drive meetings.

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Spotlight

Really B2B

Really B2B is a business-to-business marketing and lead generation agency that's all about the numbers. We love to count, measure, analyse and talk about the metrics that matter - the qualified leads, revenue and ROI generated for our clients' businesses. In 2016, we took home 3 B2B Marketing Awards for 'Best SME-targeted campaign' (for the third year in a row!), 'Best corporate decision-maker-targeted campaign' and 'Best product launch'! Every year since 2012 we've ranked in the Top 50 B2B Marcomms Agencies and the Top 20 Fastest-Growing B2B Agencies Leagues, and this year we ranked 39th in the Top 40 Global Marcomms agencies! The secret to our success? Delivering exceptional B2B marketing campaigns that grow our clients' businesses.

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