The Role of Sales Enablement in Account-Based Marketing

MARY ADE | July 30, 2019

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Its no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporting to thrive. Thats where sales enablement comes in.

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Expandi Group

Expandi Group is a global leading B2B marketing agency for Channel business with focus on Sales and Marketing in Information & Communication Technology. We help companies improve their market position with their channels. The Group serves more than 100 markets through 27 offices located in 5 continents and employs more than 600 employees. In 2013, the Group generated €60m of revenue through the delivery of services in demand generation, channel marketing and development as well as co-marketing to the world’s largest IT Companies and 10,000 of their channel partners.

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Spotlight

Expandi Group

Expandi Group is a global leading B2B marketing agency for Channel business with focus on Sales and Marketing in Information & Communication Technology. We help companies improve their market position with their channels. The Group serves more than 100 markets through 27 offices located in 5 continents and employs more than 600 employees. In 2013, the Group generated €60m of revenue through the delivery of services in demand generation, channel marketing and development as well as co-marketing to the world’s largest IT Companies and 10,000 of their channel partners.

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