The Rundown: Tensions escalate between Amazon and major brands

| February 15, 2019

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In media buying circles, the big buzz is Energizer. It started with a desktop search for Energizer batteries on Amazon.com that resulted in an ad for Amazon’s own Basics brand batteries so massive that people had to scroll to get to the Energizer product they’d searched for. Then, the battle shifted to mobile: Amazon is putting in a small lightbox ad that literally overshadowed the Energizer battery brand.

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Aiden Marketing, Inc.

Aiden Marketing is a full-service inbound marketing agency built to stimulate business growth. We help businesses grow revenues by dramatically reducing the cost of getting found online and engaging more buyers with content marketing; resulting in more qualified leads and sales conversions from your website, while delivering value that far exceeds of cost of adding additional staffing. We provide content marketing, demand generation, social media marketing, lead nurturing, website design and development, and marketing automation services to deliver more qualified leads to your sales team, reduce churn, and to increase customer lifetime value. Via our enterprise inbound marketing solutions, we supply your company access to our team of talented digital marketing specialists increasing speed to market, leads and conversions of leads to sales for your company.

OTHER ARTICLES

ABM: Looking beyond the buzzword!

Article | May 20, 2021

Account Based Marketing (ABM) is not a new concept in B2B marketing. However, as an important integrated B2B marketing and sales approach, we don’t think it is widely understood or used as it should be in B2B media/events businesses and professional membership organisations. Regardless of the size of your organisation, product types, or the sectors you serve, every senior business leader and marketer should be embracing ABM and integrating it as part of their overall marketing strategy. If you’re keen to learn more about ABM – what it is, why it is important and how you put it into practice, read on!

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Is Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 25, 2020

We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come. How do we define RevOps?

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How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | April 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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How to Approach Demand Gen in Challenging Times

Article | March 22, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty on top of the risk and strain caused by a global pandemic whether an economic downturn is imminent, or how severe it might be, and for how long. Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks.

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Spotlight

Aiden Marketing, Inc.

Aiden Marketing is a full-service inbound marketing agency built to stimulate business growth. We help businesses grow revenues by dramatically reducing the cost of getting found online and engaging more buyers with content marketing; resulting in more qualified leads and sales conversions from your website, while delivering value that far exceeds of cost of adding additional staffing. We provide content marketing, demand generation, social media marketing, lead nurturing, website design and development, and marketing automation services to deliver more qualified leads to your sales team, reduce churn, and to increase customer lifetime value. Via our enterprise inbound marketing solutions, we supply your company access to our team of talented digital marketing specialists increasing speed to market, leads and conversions of leads to sales for your company.

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