The secret to creating original B2B content

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We all know that the B2B marketers who create original and unique content are the ones who will stand out from the crowd and generate the most ROI over the coming months and years. The secret though, is how to change current content curation processes into idea-filled original content that’s engaging and likely to generate leads, sales and revenue. To help you with this transition, we’ve created a scrapbook of ideas and techniques that will have you pushing the boundaries of innovation in no time. And the starting point is the coming together of the right team.

Spotlight

SMITH

As the Architects of Future Commerce, our mission is to help brands create awesome buying and selling experiences that will help them stand out in today's world. At our core, we bring more than two decades of experience creating and architecting content and commerce experiences for some of the most important and highly recognized brands on the globe, including Microsoft, AT&T, Gonzaga University, Best Buy, Cisco, TopGolf, CDK Global and Honeywell.

OTHER ARTICLES

The Grizzly Bear Strategy: How to Align Your Demand Marketing and ABM Programs

Article | March 20, 2020

Some B2B marketers tell me they think account-based marketing (ABM) will eventually replace demand marketing. Some think ABM is just a new buzzword for the data-driven demand marketing they have always practiced. Others tell me that demand marketing and ABM are completely different strategies that should exist on their own within a company. To me, all of these different viewpoints are rooted in the fact that the B2B marketing ecosystem is in a state of rapid evolution and innovation and that’s fantastic for those of us in the B2B marketing profession!

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CORE ABM

ABM: Looking beyond the buzzword!

Article | March 20, 2020

Account Based Marketing (ABM) is not a new concept in B2B marketing. However, as an important integrated B2B marketing and sales approach, we don’t think it is widely understood or used as it should be in B2B media/events businesses and professional membership organisations. Regardless of the size of your organisation, product types, or the sectors you serve, every senior business leader and marketer should be embracing ABM and integrating it as part of their overall marketing strategy. If you’re keen to learn more about ABM – what it is, why it is important and how you put it into practice, read on!

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ABM or InBound Marketing, which is better for your B2B organization

Article | March 20, 2020

It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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How to Use LinkedIn Targeting for ABM Programs

Article | March 20, 2020

Though the term was officially coined in 2004, “In its purest form, account-based marketing has been around forever,” says Matt Heinz, attributing the heightened interest in ABM to advances in tools and technology that make it easier to execute. Backing the assertion that ABM is now easier for B2B companies to execute, an ITSMA survey showed that 84% of businesses using ABM said the strategy offered a higher ROI than other marketing campaigns. In another study from SiriusDecisions, 92% of B2B marketers said ABM was extremely important to their overall marketing efforts. Clearly, ABM is here to stay.

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Spotlight

SMITH

As the Architects of Future Commerce, our mission is to help brands create awesome buying and selling experiences that will help them stand out in today's world. At our core, we bring more than two decades of experience creating and architecting content and commerce experiences for some of the most important and highly recognized brands on the globe, including Microsoft, AT&T, Gonzaga University, Best Buy, Cisco, TopGolf, CDK Global and Honeywell.

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