The Targeting of Advertising

| July 11, 2016

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An important question that firms face in advertising is developing effective media strategy. Given the fragmentation of media (broadcast TV for example) and a multitude of new advertising media (the Internet, satellite shopping channels, and infomercials), firms have the ability to target advertising to specific segments of consumers in a market.

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Lead Liaison

Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation.

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Article | March 20, 2020

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Article | February 25, 2020

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Spotlight

Lead Liaison

Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation.

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