THREE B2B MARKETING TRENDS TO WATCH

| February 7, 2017

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The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand. But with a lack of time and resources to give all industry buyers this attention, getting smart about who you focus on will be more important than ever. Here’s three of the top B2B marketing trends you need to watch this year: 1 True ABM adoption will skyrocket.

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Orb Intelligence

Orb Intelligence is a global firmographic data provider. Our clients include some of the world's largest enterprises and leading B2B sales and marketing solution providers. Orb is focused on providing our clients with high quality information on companies. Orb's proprietary database covers more than 45 million companies in over 120 different countries.

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Spotlight

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Orb Intelligence is a global firmographic data provider. Our clients include some of the world's largest enterprises and leading B2B sales and marketing solution providers. Orb is focused on providing our clients with high quality information on companies. Orb's proprietary database covers more than 45 million companies in over 120 different countries.

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