Top 10 Account-Based Marketing Resources You Should Read Today

| December 6, 2016

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We live and breathe account-based marketing here at Terminus, so we spend a lot of time exploring ABM content online. And we love it when others get excited about ABM too. We spend a lot of our time creating content about account-based marketing, we have decided to highlight ten great resources that are well worth checking out. Check out the top 10 #ABM posts from around the web to get started with account-based marketing. 1. Marketers Aren’t Taking Advantage of Account-Based Marketing Yet Author: Andrew Corselli, Direct Marketing News Why we love it: This article highlights some great takeaways from SiriusDecisions’ 2015 State of Account-Based Marketing study. The best one? “Although 92% of companies acknowledge ABM’s value with some even calling it a B2B marketing must-have only 20% have had full programs in place for more than a year.”

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Spotlight

Redwell B2B

Redwell B2B improves sales and marketing performance for business-to-business (B2B) companies that sell complex or big-ticket products or services.Firms that buy such offerings go through a high-consideration or high-scrutiny purchasing process.For vendors, a customer's complex buying process requires sophisticated sales processes and nuanced marketing support.

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Personalizing Account-Based Marketing: 7 Tactics

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Adjusting ABM Strategies During COVID-19

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How ABM Can Help IT Companies Close More Deals Faster

Article | March 5, 2020

As with every other business, IT sales and ABM go hand in hand, and they have been for years already. The challenge always lies in figuring out how to continuously maximize your ABM approaches and strategies to increase your IT sales. In this post, we are going to delve into the three types of account-based marketing and how it can help boost your IT sales, but before we go more in-depth, let’s take a closer look at what exactly ABM and IT sales are and what they do.

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Spotlight

Redwell B2B

Redwell B2B improves sales and marketing performance for business-to-business (B2B) companies that sell complex or big-ticket products or services.Firms that buy such offerings go through a high-consideration or high-scrutiny purchasing process.For vendors, a customer's complex buying process requires sophisticated sales processes and nuanced marketing support.

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