Top 10 Account-Based Marketing Resources You Should Read Today

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We live and breathe account-based marketing here at Terminus, so we spend a lot of time exploring ABM content online. And we love it when others get excited about ABM too. We spend a lot of our time creating content about account-based marketing, we have decided to highlight ten great resources that are well worth checking out. Check out the top 10 #ABM posts from around the web to get started with account-based marketing. 1. Marketers Aren’t Taking Advantage of Account-Based Marketing Yet Author: Andrew Corselli, Direct Marketing News Why we love it: This article highlights some great takeaways from SiriusDecisions’ 2015 State of Account-Based Marketing study. The best one? “Although 92% of companies acknowledge ABM’s value with some even calling it a B2B marketing must-have only 20% have had full programs in place for more than a year.”

Spotlight

Wpromote

Wpromote is The Challenger Agency and we specialize in digital marketing and customer acquisition. We love to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that we Make Mondays Suck Less! We have made it our mission to revolutionize Mondays for clients, partners, and employees alike. Our team of 300+ digital marketers breathe in marketing, and exhale ROI. We are energetic, dynamic, and passionate, and we enjoy sharing this passion with everyone we work with. Wpromote focuses on delivering the best digital marketing campaigns possible so that our clients sleep soundly at night and our employees are proud of what they have accomplished!

OTHER ARTICLES

How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 28, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

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How To Optimize ABM With Influencer Marketing

Article | February 28, 2020

According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for effectiveness. Research from Demand Gen Report tells us that 95% of marketers prefer credible content from industry influencers (a 30% YoY increase) and most ABM playbooks include no mention of influencer integration at all. Are B2B brands’ ABM programs leaving performance gains on the table by not considering the impact that influence plays on their target accounts? How can ambitious marketers optimize the performance of their account-based-marketing (ABM) programs? To answer that question, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden as he explores how influencer marketing can drives optimization of ABM performance, as he presents at the B2B Marketing Exchange 2020 conference on Wednesday, February 26, 2020 at 10:40 a.m. Mountain Time in Scottsdale, Arizona.

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Aligning Account-Based Marketing and Account-Based Selling for a Better Customer Experience

Article | February 28, 2020

In today’s world of rapid-fire product release where – it’s been said – if your product is good someone will copy it, what sets one company apart from the next when everything else is equal? When product and price are virtually the same, how do you differentiate your product from the next company’s? The answer is simple and yet sometimes so elusive: customer experience. So, how can marketers and salespeople work together to improve the customer experience? Implementing account-based marketing (ABM), and tightly aligning marketing and sales, is the number one value marketers can bring to the customer experience today. ABM is the strategy of defining the target list of accounts that you want to approach, and creating the channels, messaging and content to communicate with them in a way that feels personalized. Rather than marketing and sales speaking to a persona, you go deeper and speak at the brand level and the individual level. According to a Forrester study on the state of ABM, “When it comes to business value, 37 percent of those responding say they can demonstrate tighter coordination between marketing and sales.”

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Why Account Based Marketing and Personalization Are The Perfect Match

Article | February 28, 2020

Did you know that 80 percent of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20 percent is based on the price or the actual offering? That’s quite a ratio, and helps support the case for adopting an account based marketing (ABM) strategy that leverages personalization tools and tactics to not only drastically improve the customer experience throughout the sales process, but do wonders to your bottom line. After all, an ITSMA and ABM Leadership Alliance study found that in 2019, 71 percent of companies saw greater ROI within their ABM efforts versus their traditional marketing strategies. B2B businesses are taking notice, with the same study finding 73 percent of marketers planning to increase their ABM budgets in 2020. Kudos to them! But ABM is only as effective as the strategy you set in place and the high quality sales content required to keep B2B buyers engaged. That’s where ABM finds its perfect match in personalization.

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Spotlight

Wpromote

Wpromote is The Challenger Agency and we specialize in digital marketing and customer acquisition. We love to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that we Make Mondays Suck Less! We have made it our mission to revolutionize Mondays for clients, partners, and employees alike. Our team of 300+ digital marketers breathe in marketing, and exhale ROI. We are energetic, dynamic, and passionate, and we enjoy sharing this passion with everyone we work with. Wpromote focuses on delivering the best digital marketing campaigns possible so that our clients sleep soundly at night and our employees are proud of what they have accomplished!

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