Top 5 Things To Know About Account Based Marketing 2020

| February 13, 2020

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Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales.
Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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The Flyer Media Group

SINCE 1977, The Flyer has been delivering values to West Central and Southeast Florida households. Through the power of direct mail and target marketing, The Flyer magazine gets your advertising message into over 2.2 million homes throughout Florida, or in as little as one zip code. Target market your message by geography or demographic groups in WEST CENTRAL FLORIDA (Hillsborough, Pinellas, Hernando and Pasco) and in SOUTHEAST FLORIDA (Broward, Miami-Dade)...

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How the right content wins in account-based marketing

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The Benefits of ABM vs Standard Inbound Marketing

Article | April 20, 2020

The allure of Account Based Marketing (ABM) should be easy for anyone to understand. Conventional marketing techniques often operate based on a take-what-you-can-get approach, where content is created to appeal to a large audience and then dispersed far and wide with the hopes of reaching the most viable buyers possible. While this is an excellent way to increase brand presence and move large quantities of products, it doesn’t offer a great deal of control over who gets exposed to the content that you’ve made. If you’re looking for specificity when it comes to your marketing strategy targets, inbound marketing only has the capacity to work retroactively. It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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HOW UGC IS CHANGING THE GAME FOR YOUR BUSINESS’? MARKETING (EXAMPLES OF BRANDS WHO GET IT)

Article | April 20, 2020

You’re overcomplicating it. You don’t need the studio lighting, you don’t need a $2000+ camera, you don’t need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I’m sure you’ve noticed the rise of user-generated content (UGC). UGC is photos and videos created for your brand by customers, viewers, or followers. There’s so much beauty in this and throughout 2020, with everyone stuck inside their house, lots of companies had no choice but to make do with what they could. Sometimes this meant FaceTime photoshoots or videos that customers shot on regular iPhones. I am a huge fan of user-generated content and most consumers are, too. Let’s unpack the beauty of why this is such a beautiful and effective form of content on both the customer side as well as the business’ side.

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What is Account Based Marketing and how does it help to generate B2B leads?

Article | April 20, 2020

Inbound marketing remains one of the most efficient digital marketing techniques available. But did you know that you can also perfectly combine the content that you create for your inbound strategy with a traditional outbound sales approach? Or can make it even more detailed for specific sectors? This technique is called Account Based Marketing, and we explain below what it is and how you can generate additional B2B leads with it.

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Spotlight

The Flyer Media Group

SINCE 1977, The Flyer has been delivering values to West Central and Southeast Florida households. Through the power of direct mail and target marketing, The Flyer magazine gets your advertising message into over 2.2 million homes throughout Florida, or in as little as one zip code. Target market your message by geography or demographic groups in WEST CENTRAL FLORIDA (Hillsborough, Pinellas, Hernando and Pasco) and in SOUTHEAST FLORIDA (Broward, Miami-Dade)...

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