Top Trends Driving Demand Generation

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BrightTALK weighs in on the latest trends driving demand generation amongst the best-in-class B2B companies. At BrightTALK, we believe that people learn the most when they hear directly from those who know the subject best. We also believe that this experience is enhanced through a dialog between speakers and the audience. Our online event tools offer a dynamic environment for everyone involved. It is the interactions we witness and the advancement of knowledge in our online communities that excites us the most.

Spotlight

DOM360

DOM360 is an award-winning full service digital agency that specializes in the automotive industry. With deep digital roots and extensive automotive experience we get brands their unfair share of consumer attention and sales with equal parts capability, ingenuity, and creativity. In-house capabilities include Website Development & Optimization, Mobile Marketing, Social Media Management & Advertising, Brand Planning & Strategy, Search Engine Marketing, Search Engine Optimization, Video Creative & Production, Media Planning & Buying, Print, Point of Sale, Sales Tools, B2B Marketing, and more. DOM360 is supported by our Contology marketing platform. Contology is a proprietary cloud based software platform that manages critical attribution, social media, marketing performance data, website analytics, and more for all clients. Ranked as one of the fastest growing privately held companies in America on the Inc. 5000 report, DOM360 has grown to over 80 employees with locations in Greenville S

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ABM ACCOUNTS

How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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Learn from the Experts: Account Based (ABX) in This New World

Article | May 14, 2021

There is a New Marketing Landscape and it is critical for companies to rethink their marketing and sales strategy. This is a world of financial uncertainty for your prospects and customers, resulting in decreased budgets, longer sales cycles, and higher churn. It’s also a world of competing priorities. Key influencers and decision makers are drowning in priority issues, making it challenging to earn their attention. Given these new realities, Account Based Marketing/Sales/Customer Success (ABX) is top of mind for marketing and sales leaders given its proven efficiency and effectiveness in engaging and converting priority accounts.

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Aligning Account-Based Marketing and Account-Based Selling for a Better Customer Experience

Article | May 14, 2021

In today’s world of rapid-fire product release where – it’s been said – if your product is good someone will copy it, what sets one company apart from the next when everything else is equal? When product and price are virtually the same, how do you differentiate your product from the next company’s? The answer is simple and yet sometimes so elusive: customer experience. So, how can marketers and salespeople work together to improve the customer experience? Implementing account-based marketing (ABM), and tightly aligning marketing and sales, is the number one value marketers can bring to the customer experience today. ABM is the strategy of defining the target list of accounts that you want to approach, and creating the channels, messaging and content to communicate with them in a way that feels personalized. Rather than marketing and sales speaking to a persona, you go deeper and speak at the brand level and the individual level. According to a Forrester study on the state of ABM, “When it comes to business value, 37 percent of those responding say they can demonstrate tighter coordination between marketing and sales.”

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How to Use LinkedIn Targeting for ABM Programs

Article | May 14, 2021

Though the term was officially coined in 2004, “In its purest form, account-based marketing has been around forever,” says Matt Heinz, attributing the heightened interest in ABM to advances in tools and technology that make it easier to execute. Backing the assertion that ABM is now easier for B2B companies to execute, an ITSMA survey showed that 84% of businesses using ABM said the strategy offered a higher ROI than other marketing campaigns. In another study from SiriusDecisions, 92% of B2B marketers said ABM was extremely important to their overall marketing efforts. Clearly, ABM is here to stay.

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Spotlight

DOM360

DOM360 is an award-winning full service digital agency that specializes in the automotive industry. With deep digital roots and extensive automotive experience we get brands their unfair share of consumer attention and sales with equal parts capability, ingenuity, and creativity. In-house capabilities include Website Development & Optimization, Mobile Marketing, Social Media Management & Advertising, Brand Planning & Strategy, Search Engine Marketing, Search Engine Optimization, Video Creative & Production, Media Planning & Buying, Print, Point of Sale, Sales Tools, B2B Marketing, and more. DOM360 is supported by our Contology marketing platform. Contology is a proprietary cloud based software platform that manages critical attribution, social media, marketing performance data, website analytics, and more for all clients. Ranked as one of the fastest growing privately held companies in America on the Inc. 5000 report, DOM360 has grown to over 80 employees with locations in Greenville S

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