Traditional Remarketing Fails B2B Marketers Account Based Retargeting is the Answer

KIERA ABBAMONTE | August 20, 2019

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In this article, we explain why traditional remarketing campaigns are not a good fit for B2B companies, introduce a better way to retarget based on whole accounts, and detail how to do it using Leadfeeder and our partner, Metadata.io.

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SCHERMER

SCHERMER is a Minneapolis-based, globally-focused marketing agency that leads B2B brands from Relevance to Revenue. We build brands and engineer experiences that drive buyers to and through their B2B buying process, utilizing a unique fusion of brand, demand and digital capabilities. We specialize in branding, go-to-market strategy, marcom, content marketing, and sales enablement, combined with expertise in digital, social and UX – enabled by research and empowered by analytics.

OTHER ARTICLES

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Spotlight

SCHERMER

SCHERMER is a Minneapolis-based, globally-focused marketing agency that leads B2B brands from Relevance to Revenue. We build brands and engineer experiences that drive buyers to and through their B2B buying process, utilizing a unique fusion of brand, demand and digital capabilities. We specialize in branding, go-to-market strategy, marcom, content marketing, and sales enablement, combined with expertise in digital, social and UX – enabled by research and empowered by analytics.

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