Traditional Remarketing Fails B2B Marketers Account Based Retargeting is the Answer

KIERA ABBAMONTE | August 20, 2019

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In this article, we explain why traditional remarketing campaigns are not a good fit for B2B companies, introduce a better way to retarget based on whole accounts, and detail how to do it using Leadfeeder and our partner, Metadata.io.

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Salesify, Inc

At Salesify, we help you close deals faster. Our Customer Intelligence Platform, powered by Big Data, has deep insights on companies, install base of your competition’s products, and targeted role-based contacts. With Salesify's Integrated Services Apps--Content Syndication, Live Verification, Data Refresh, and Pipeline Catalyst--we help our clients accelerate revenue by identifying, profiling, nurturing and connecting with the right decision makers within their targeted customer and prospect accounts. You can start having meaningful conversations with your prospects sooner and fine-tune marketing campaigns to highly relevant targets.

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